Swot Analysis Of Apollo Tyres

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STRATEGIES OF APOLLO TYRES LTD Apollo Tyres Ltd is the leading tyre manufacturing and sales company headquartered in Gurgaon, India. Since its origin in 1972, the company has established a benchmark globally. The vision of Apollo tyre Ltd is as quoted by them says “A significant player in the global tyre industry and a brand of choice, providing customer delight and continuously enhancing stakeholder value.” This vision of Apollo Tyres Ltd has propelled itself to the world 's 17th biggest tyre manufacturer, with annual revenue of ₹121.5 billion (US$ 2.5 billion) in 2011. Its first plant from which the operations stared was commissioned in Perambra, Kerala and now the company now has four manufacturing units in India, one in South Africa, two in Zimbabwe and 1 in Netherlands. Enhancing relationship with stakeholders through reliable quality products is what they aim at. The company’s manufacturing unit’s export there tyre products to over 100 countries. Their product variety ranges from SUV (sport utility vehicle) tyres, VAN tyres, Light commercial vehicle tyres, small commercial vehicle tyres and off highway tyres like industrial, construction and earth movers. If the economic growth improves, then consumption of rubber will also go up. With India having a huge base for the raw material products and services imprinted with ISO certification give confidence to consumers, exporters and the manufacturers to comply fully with the prescribed standards. National standards also

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