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Swot Analysis Of Apple Company

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MANAGEMENT OF INTERNATIONAL BUSINESS TERM PAPER ON APPLE Inc. Submitted by; VIKAS BAGGA (6216603914) VISHAL KUMAR (7116603914) MBA (Gen) - GH Section APPLE Inc. OCook’s leadership, Apple has made some small changes in its organizational structure to suit market and industry demands. Apple’s organizational structure is effective in supporting business performance to ensure leadership in the industry. However, further changes in this organizational structure can help improve Apple’s capabilities, especially in the area of rapid and creative innovation and design. Features of Apple’s Organizational Structure Apple’s organizational structure enables the firm to continue innovating rapidly. The creation of new products like Apple Watch is linked to the support from the firm’s organizational structure. The following are the most significant characteristics of Apple’s organizational struc spoke-and-wheel hierarchy where Tim Cook is at the center. Apple Organizational structure: Function-Based Grouping. The upper tier of Apple’s organizational structure has function-based grouping, which is an element derived from the functional type of organizational structure. Each senior vice president who reports to Tim Cook handles a business function. For example, Apple has an SVP for industrial design, an SVP for marketing, and another SVP for retail. In this aspect of the organizational structure, Apple’s top leaders address business needs in terms of function areas. Product-Based

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