The current mission statement of Apple Inc; “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” The mission of the company is indicated very clearly. Thus the mission statement shows current and future plans of the company. Product range Apple has changed the world of computing and entertainment company.
The demand for Apple and Samsung is important to follow because they have a large share of the smartphone market, and it will be interesting to see if they can both keep their numbers up. Samsung has been Apple’s fiercest competitor on the smartphone market, and has achieved a great amount of success. The Galaxy
Apple commands an abundance of respect from consumers as its brand value has risen by 43% in the past year up to a total value of 170,276$m. Apple strives for progression and being first with the big new release. Apple clearly has a motive for continuous improvement and new innovative technology and continues to reinvent year after year which consumers love and earns customers respect and loyalty. ”The company doesn’t rest on its laurels when it comes to new products and innovation—it’s proved prolific with a list of releases that include Apple watch, ios9, Apple Pay, Live TV, 3D Touch, Apple music and iPhone Financing“ (Interbrand, 2015). Apple also has an ambition to continue to be part of people’s life and is extremely focused on the user of the product.
Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it
Strengths in SWOT analysis of Apple Iphone #Brand equity – Apple is one of the top most companies of the world for its brand equity. From the days of Macintosh computers, Apple is known to be a brand with promise. #Tag of innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. From Ipod to Iphone and Ipad, Apple has been responsible for many tech revolutions. #Consumer loyalty – An Apple loyal customer will proudly proclaim in front of the whole world that he is a APPLE guy.
the Apple Inc. financial statements analysis report group members: Weichuan Xu Miao zhou Executive summary of the company and its industry Apple Inc in California is the largest PC manufacture, which has the highest market value of the public companies in the world. The company’s score business is electronic technology products. The company has developed many best-know products. Moreover, it was famous for the innovation among these high-tech enterprises. The company had the good hardware, sold the related software, services and third-party compatible products through the iTunes Store.
Social Performance of Organizations Introduction Apple is one of the leading international corporations that deal in the design, development and sale of computer hardware and software, in addition to providing online services. The company is best known for its series of consumer electronic products, which are inclusive of the iPad, iPod, and Mac personal computer. Founded in 1976, the company has over the years grown to be the largest in revenue and total assets in regard to the IT industry globally (Hasan, 2013, p. 1). Given the global recognition that the company has attracted in the recent years, the aim of this paper is to specify the type, organization and categories of products or services of Apple, and identify key factors in the company’s
Question 1: Apple Company is multinational companies that creates and sell consumer electronics, computer software, and personal computers, in 363 stores worldwide. The company’s well known products like computers, iPod, and laptops are mainly recognized as a source of competitive edge due to highly brand awareness related to these products. Apple also sells other branded products like, Mac OS X, iTunes, iWork, logic studio, safari browser and IOS. Apple has set four objectives to survive and compete in the market of consumer electronics; first objective is to obtain products and services within tight timeframe, at cost providing the best value to the customers and shareholders. Second objective to keep creating and
Therefore it created a loyal consumer group for apple and gave its products a higher market value compared to its competitors. Over the years each of the products mentioned where considered a success as their successors continue to sell very well. Ipod sold 26.56 million units in 2014, iTunes software and App store holds a share of 63% in music and software downloading business as for Iphone it sold 150 million units worldwide in 2013 .but The features mentioned could not be achieved to the highest level without a second innovation in strategy called vertical
Apple’s organizational structure Introduction Attention Getter Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth since it introduced an iPhone smart phone in 2007, it is considered to be the most successful electronics company in the world.  Thesis Statement During the last few years, Apple company has achieved great successes in the electronic domain. Since 2011, Apple had become the most valuable company. How Apple company gets so much success.