Swot Analysis Of Apple Inc

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Introduction and Background
Apple, Inc. Is a well-known name in the computer technology world; Apple, Inc. Leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market.
In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008).
SWOT Analysis of Apple, Inc.
Strengths (Competitive Advantage)
The Apple brand name is a household name, the brand value of Apple, Inc. Improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Apple products are easy to use and carry around, there is something for everyone of all ages. In 2007, the innovation of Apple products has led the organization to
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