Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it
SWOT analysis was created in the 1960s by business gurus Edmund P. Learned, C. Roland Christensen, Kenneth Andrews and William D - See more at: http://www.businessnewsdaily.com/4245-swot-analysis.html#sthash.ovbJlAq1.dpuf Apple Iphone took the world by storm by its amazing iOS operating system and its multi touch features. It was the first phone which could be truly called a “Smart phone”. Having the first mover advantage, Apple Iphone is still going strong. Here is the SWOT analysis of Apple Iphone. Strengths in SWOT analysis of Apple Iphone #Brand equity – Apple is one of the top most companies of the world for its brand equity.
In the other hand, Apple has been developing its products into new and easy to use products. It has also diversified from computers to iPods and slimmer notebooks which are up to date with the latest technology. This has resulted into a good reputation among its customers making the existing customers to come back for more as well as attracting new ones. However, the
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012). What historically have been Apple’s competitive advantages?
the Apple Inc. financial statements analysis report group members: Weichuan Xu Miao zhou Executive summary of the company and its industry Apple Inc in California is the largest PC manufacture, which has the highest market value of the public companies in the world. The company’s score business is electronic technology products. The company has developed many best-know products. Moreover, it was famous for the innovation among these high-tech enterprises. The company had the good hardware, sold the related software, services and third-party compatible products through the iTunes Store.
Apple (brand strategy) is one the most strongest and smartest strategy that Apple use, as it is very important as a good brand help companies to achieve their goals such as: helps to deliver the massage of the company clearly, it motivates the buyer, in confirms the company credibility and it strengthens user loyalty. Since Apple has a strong and good brand awareness, it has high sales and high market share, customers or consumers are willing to pay a premium price for Apple products due to Apple positive brand equity. Companies should create brand equity for their products by making them memorable, easy to recognize and superior in quality and
Apple commands an abundance of respect from consumers as its brand value has risen by 43% in the past year up to a total value of 170,276$m. Apple strives for progression and being first with the big new release. Apple clearly has a motive for continuous improvement and new innovative technology and continues to reinvent year after year which consumers love and earns customers respect and loyalty. ”The company doesn’t rest on its laurels when it comes to new products and innovation—it’s proved prolific with a list of releases that include Apple watch, ios9, Apple Pay, Live TV, 3D Touch, Apple music and iPhone Financing“ (Interbrand, 2015). Apple also has an ambition to continue to be part of people’s life and is extremely focused on the user of the product.
At the end of August, Apple Inc seemed on top of the world. It has fresh off a resounding $1.05 billion U.S. legal victory over arch-foe Samsung Electronics Co Ltd, the company was gearing up to launch the fifth iteration of its iconic iPhone. Just a week prior, its market value had surpassed Microsoft Corp's and it became the most valuable technology company in
About Apple innovation, it invented by a number of scholars; their names are Steve jobs, Ronald Wayne, and Steve Wozniak in April 1976 in order to improve the personal computers. For its budget and the number of employees ,it is found that Apple company has valued around US $700 billion and it has become as the first U.S company.115,0000 is the number of employees that Apple firm employ annually for full time. About its latest innovations, there are many. For instance, MacBook, it is a consumer found in 2005 and considered as sub desktop. MacBook profound in 2006 and considered as a professional tablet.
Therefore it created a loyal consumer group for apple and gave its products a higher market value compared to its competitors. Over the years each of the products mentioned where considered a success as their successors continue to sell very well. Ipod sold 26.56 million units in 2014, iTunes software and App store holds a share of 63% in music and software downloading business as for Iphone it sold 150 million units worldwide in 2013 .but The features mentioned could not be achieved to the highest level without a second innovation in strategy called vertical