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Swot Analysis Of Apple

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5.0 ANALYSIS OF STRATEGIC FACTORS (SWOT) SWOT Analysis is a useful technique for understanding company’s strengths and weakness, and also for identifying both opportunities opens to the company and the threats that company face. Hence here are Apple’s SWOT analysis that gives insights on the actions of the company to maximize its growth based on such strengths and opportunities. Besides, it also highlights the most significant strengths that Apple can use to improve its position and financial performance as well as the weaknesses and threats that should be focused through innovative strategies. Firstly, the strength of the company is that it has the strong brand image. Apple is one of the strongest brands in the world. This shows that company is capable of introducing profitable new products by virtue of its strong brand image. Furthermore, Apple is able to gain high profit margin due to its ability to maintain its premium pricing strategy. This is basically a major strength of the company because it creates flexibility for the firm to adjust prices while ensuring significant profits to the company. Other than that, Apple is known for rapid innovation based on the company’s intensive growth strategies. The company is able to keep abreast with the latest technologies to ensure competitive advantage. Next, let’s move on to company’s weakness which can serve as obstacles to company business growth. Apple’s policy of exclusivity has limited the distribution network of the

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