Swot Analysis Of Apple's Marketing Strategy

2554 Words11 Pages
Contents 1. External Environment 1.1 Tablet Industry 1.2 Segmentation of Tablet Industry 1.2.1 On the basis of Operating System 1.2.2 On the basis of Manufacturers 1.2.3 On the basis of region 1.3 Pestle analysis of Tablet industry 1.3.1 Political & legal environment analysis 1.3.2 Economic Environment Analysis 1.3.3 Social Environment Analysis 1.3.4 Technological Environment analysis 1.3.5 Environment analysis 1.4 Industry analysis of Tablet industry 1.4.1 Threat of new Entrant 1.4.2 Bargaining power of supplier 1.4.3 Bargaining power of buyer 1.4.4 Threat of substitutes 1.4.5 Intense rivalry 2. Apple’s position in the tablet market 2.1 Competitive Rivalry 2.2 Current strategy by Apple for competitive advantage 2.3 Future Strategy…show more content…
Apple introduced various version in next few years with Wifi connectivity, 3G support & with the release of IOS5 in October 2011 iPads no longer require being plugged into a separate personal computer for initial activation and backups. With the successful launch of Apple IPad , Dell launch its 5 inch tablet in June 2010 & Samsung launch its 7 inch tablet in September. In January 2011, over 80 new tablets were announced which includes Motorola Xoom tablet(Android 3.0) ,a new Samsung Galaxy Tab (Android 2.2),Blackberry playbook, Vizio with Via tablet ,Toshiba with the Android 3.0, and others including Asus. Many of these tablets are designed to run Android 3.0 , Google’s/Windows mobile operating system for tablets, while others run older versions of Android like 2.3, or a completely different OS such as the BlackBerry HP announced its Touch Pad based on the Web OS system in June 2011 & released it a month later in July, while in September 2011 Amazon.com announced the Kindle Fire, a 7 inch tablet deeply tied into their Kindle runs on Android operating…show more content…
Uncontrollable problems such as geopolitical uncertainties, war against terrorism, authority to work & health issues can affect the sale of tablet. 2. Apple, Samsung & other tablet manufacturers has manufacturing & assembly plants in China, Korea, Ireland, & if any of these countries face political instability which delay the manufacturing process will affect the consumer base of that particular tablet. 3. Patent dispute within the manufacturers & competitor such as that of between Apple & Samsung in which Apple filed a suit against Samsung Galaxy tab 10.1.As far as Apple & Samsung are involved in litigation in 9 different countries. Apple is also fighting with Nokia & HTC for the patent. 1.3.2 Economic Environment analysis 1. Purchasing power of the tablet depends on the World’s economic conditions as factors such as recession & global economic crisis affects the consumer buying capacity. 2. According to past few years, unemployment rate is very high in many countries which resulting in decline in sale of tablets especially of Apple &
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