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Swot Analysis For Arab Food In Dubai

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Market Analysis
Consumer expenditures for Arab food in Dubai rose during the end of the year 2000, followed by the recovery of Singapore's economy. The increasing number of new establishments such as Arab food franchises, fancy restaurants and gourmet bakeries around Dubai has shown a significant growth in this sector. Food spending is around 56% of total consumer expenditures in Dubai, and consumer spending on leisure and recreation made up of 13% of total consumer spending.
A much broader appeal exists for weekend slots because those are the days when most of our core target market enjoys the mall going activities. o Age - Youngsters, single, currently enrolled in college and high school. o Family unit - We will also appeal to families (young …show more content…

It is our goal to be the hip destination for Arab food cravings.
According to a recent public survey of people 15 - 45 years old, 80% of those interviewed like Arab food. 90% of them like Arab food on a regular basis, and 10% of them claimed that they like Arab food "very much or "love" Arab food.
4.1 Industry Analysis
Dubai’s food service industry witnessed growth over 2000/2001 at 4 - 5% in terms of units and transaction. Much of this growth was contributed by the cafes/bars, Arab food, and food retail sectors, who are wide, appeal amongst a young population, for whom time is of a premium, led to high levels of growth. This growth is underpinned by market demand and lifestyle changes, such as seeing eating out as part of trendy lifestyle.
Franchising became popular in the food service industry through the introduction and entry of multi-national food service brands, primarily U.S.-owned enterprises, such as KFC, Pizza Hut and McDonald's. Currently, there are many local chains that have also experienced growth by applying this system to their operations.
4.1.1 Market Size
The Dubai’s restaurant industry includes about more than 10000 restaurants with combined annual revenue of about AED 10000 …show more content…

Local store marketing is most effective, followed by print ad. As soon as a concentration of stores is established in a market, then broader media will be explored. We believe, however, that the best form of advertising is still "buzz." By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other Arab food

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