Executive Summary: The Arabian Coffee Shop

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1. Executive Summary Arabian Coffee Shop is a unique local coffee shop that affords a sociable, active house where singles can meet. Arabian Coffee Shop is not your classic shop where people go to meet other singles. Arabian Coffee Shop has a exclusive facility called the structure conversation system that is pretty effective for letting singles to meet each other and offer them with respected vision into the other person through reflective conversation. The designed system afford an environment that reduces reserves and strains confidence letting people to meet other people and get insight into their character. 2. Target Customers The target customers for Arabian Coffee Shop is active clients between the ages of 25 and 60—people who are…show more content…
Communications happen in part because of the ancient foundation of coffee houses, in part by quality of the fact that the related music is not booming. Coffee shops hardly have any kind of organized activities to bring people together. 4. Pricing & Positioning Strategy To facilitate billing to customers, the Arabian Coffee Shop will work on a fixed pricing arrangement. Arabian Coffee Shop will control the standard pricing for each deliverable created on hourly approximations and costs. This will be communicated to the customer as a per-deliverable fixed price in an estimate. Customers can control which deliverables they would like to obtain. Arabian Coffee Shop will charge the cited price even if we have undervalued hours, to uphold reliability with financial plan of small businesses. 5. Distribution Plan Arabian Coffee Shop first attention will be in the Saadyat Island, Abu Dhabi, United Arab Emirates. The Area was recently rated as a most comfortable area to open a coffee shop that attracts many people. Once we protected our first customer achievements, we will enlarge to other areas where we already have a referring attendance, such as Dubai, Sharjah, Ajman and focus of the expand as we add new advisers to our genius…show more content…
This strengthens Arabian Coffee Shop task of bringing new people together. The facility promotions are created on a scheme for singles to meet new people. This is talented through a structured conversation system. The Arabian Coffee Shop is split into two parts, one littler section of tables that is for meeting of the people that they already know. The other, greater section is the section of tables for singles to come and meet new people. Arabian Coffee Shop makes a situation in a coffee shop that inspires considerate chat, letting clients to gain knowledge from different people. • Desserts Arabian Coffee Shop will position itself as the premier home-style dessert. We will do this by providing quality home style desserts, prepared with quality ingredients at reasonable prices. Customers will enjoy the quaint surroundings inside with the wood tables and checkered tablecloths. Our dessert shop will provide a relaxed atmosphere and when customers walk in they will be greeted by warm smiles and greeted just as they were arriving

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