Case 7: Whole Foods Market 2007 Shraddha Koirala International American University King 's College BUS 590 Business Strategy Submitted to: Dr. Raj Kumar Sharma August 16, 2015 Introduction John Mackey started his entrepreneurial life with a store. In 1980 as a result of joint venture, John established the Whole Food Market in Austin, Texas. Now he has pioneered "Whole Foods Market" as the largest natural and organic food supermarket. The company presently operates in the 31 states of USA and in Canada and also in the European Market with over 193 stores. Over 32000 staffs work under the Whole Food Company.
▪ How could the environmental factors you have identified impact on the marketing mix? Environmental factors Impacts on the marketing mix Selected environmental factor 1: Internal factors It s help to identify the mission and objectives in the business how much will be cost that need to be spend to manufacture, how this product can go into customers. Selected environmental factor 2: External factor What are the impacts on products/pr External factors important to increase the product because of competition; social factors and Nikee technology changes. ▪ Describe consumer priorities, needs and preferences in relation to the identified marketing opportunity or opportunities. Use the research that you completed in BSBMKG501B to complete this question.
Eric Schlosser begins by giving us an introduction on how fast food came to be, the first one obviously being McDonalds’s. He discussed how fast food has taken over American culture and revolutionized many more aspects than just food. He discusses how fast food can now be found everywhere in the world, schools, hospitals, and “every corner of the country.” The book is very fact- heavy. He uses these facts to validate his points. For example, he tells us that in 1970, Americans spent $6 billion on fast food, in 2001, $110 billion.
The company also uses broad differentiation as a supporting strategy. This secondary strategy involves developing the business and its products to make them distinct from competitors. McDonald’s applies the broad differentiation strategy in one of their product line. For example, McDonald’s introduce the McCafé products line, in this strategy McDonald enables to get customer during off peak hours. Vertical integration is also one of the strategic objective linked to McDonald’s cost-leadership strategy.
To put this marketing plan into motion, Caja Rolu needs to utilize the marketing resources available. One of these resources would be the SWOT analysis. Knowing the strengths, weaknesses, opportunities, and threats to the company is important because it allows for growth of the product line. Another important resource that Caja Rolu will utilize is evaluations of the target market and demographics of different areas. The evaluation of the target market is important in implementing the marketing strategy because it allows us to know our audience and cater to them specifically and make sure their needs are met through the use of our product.
Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953. Burger King 's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King 's signature product since. As of September 30, 2016, Burger King reported it had 15,243 outlets in 100 countries.
Price needs a SWOT analysis to be able to determine their strength i.e. what the company is excelling in and what advantages they have within their company. This will determine their weaknesses i.e. which parts within their business they are not reaching the full potential and the parts which could be improved. The opportunities will be determined here as well i.e.
The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.
Thus, the opportunity of first mover advantage can be provided when doing business in emerging markets. Besides, the advantage of emerging markets is gaining prestige. Emerging markets provide a chance for M&S to enter a new market, by taking the existing brands, goods and services, to reach the international customers. M&S able to gain prestige, as well as increase the brand awareness, when the local customers recognized that M&S expands the business to emerging markets. M&S can also increase sales and revenue, as M&S has access to a new market, and sells goods and services to a bigger market.
There are even economical ways in this industry of McDonaldization process. People can afford what they could not afford before, and still be in trend, which is important for their social life. Quantification also lets people to compare the products. One more important fact, is that there is no discrimination, people with a different race, different religion, nationality, social class will be treated the same, and this is what they like. Technological advancements are also easier to adapt once they are a part of operating detail in such huge