ipl-logo

Asian Paint Industry Essay

809 Words4 Pages

Asian Paints is the market leader of the Paint Industry as illustrated above. A major portion of the revenue of Asian Paints comes from the decorative segment. Asian paints has a strong Brand Equity and an extensive distribution network which gives it the competitive advantage over its competitors. Kansai Nerolac holds the second position in the decorative segment while it leads the industrial segment. Industrial paints require technological superiority and higher investments as compared to decorative segment. Nerolac is a subsidiary of the Japanese company Kansai Paint Limited which has better technological knowhow than its rivals. Berger Paints, at third place derives its major revenue from the decorative segment but has presence in the industrial segment as well. It has a well-established supply and operations network in India and has excellent brand awareness and perception amongst customers. Akzo Nobel-Dulux occupies the fourth position with 6% market share in the decorative segment. It is associated with Akzo Nobel which is amongst the biggest paint companies in the world. It introduced Dulux velvet touch which had no competition in the market for almost a decade. The unorganized segment holds a significant share of the Indian paint market (35%) and provides room for competition. The prime …show more content…

Asian Paints maintains a strong pricing power as it is the market leader. The pricing is flexible and varies with the movement in the crude oil prices. Inspite of being the market leader, Asian paints is not reluctant to pass on the savings to its customers whenever it can. Berger paints, Nerolac and Dulux follow Asian paints in terms of their pricing strategy.-2 While Nerolac focused on the providing a wide range of paints at varying prices, Berger paints and Dulux foucs on premium pricing in order to increase

Show More
Related

  • National Art Honor Society Research Paper

    262 Words  | 2 Pages

    Of my many volunteer and paid extra-curricular activities, the most important to me is the National Art Honor Society, which extends artistic activities to my community. We organize two school events: the Festival of Trees and the Talent Competition. The Festival of Trees is an event when every school club can choose to donate and decorate a tree that we set up. All of the money raised goes to an organization of our choice. For the last 4 years, we have donated to Street Grace, which benefits the fight against human trafficking, especially in the Metro Atlanta area.

    Read More

  • Janmar Coating Case Analysis

    2638 Words  | 11 Pages

    Specialty paint stores, lumberyards, and independent hardware stores have a larger share of the market in nonmetropolitan areas. a. Customer relations is more important in these areas b. Could be accredited to less competition in these areas The amount of competitors that are in direct competition with Janmar Coatings, Inc. has diminished over the years, but those who are still around have been capturing a larger portion of the market due to competitive pricing. Specialty paint stores are able to control a larger portion of the market in nonmetropolitan areas, which makes this an attractive region for paint companies with premium products. Customers 50 percent of architectural coatings dollar sales come from do-it-yourself (DIY) painters.

    Read More

  • Swiss Graphic Design Essay

    1667 Words  | 7 Pages

    The 1950s saw the full development of a design movement that is apparently the most critical visual design style of the twentieth century as far as its sweeping effect, its life span, and its scope of pragmatic applications is concerned. The style started in Switzerland and Germany and is often alluded to as Swiss Style, yet it is formally known as the International Typographic Style. Its strength in numerous territories of graphic design covers a twenty-year period from the early 1950s to the late 60s, yet it remains impactful up till the recent times. As Richard Hollis puts forward in his book “Swiss Graphic Design: The Origins and Growth of an International Style, 1920-1965”, the Swiss Style has vital elements that are widespread throughout

    Read More

  • Potie Tang Art Analysis

    1052 Words  | 5 Pages

    Silence or Art? Art can be defined as “The expression or application of human creative skill and imagination producing works to be appreciated primarily for their beauty or emotional power” (Oxford Dictionary). Art can be found almost anywhere and everywhere at the exact same time. Whether it’s in a scenic setting, in melodic music, or even in the simplest of paintings, art’s been prevalent all throughout history and is even found dating back to around 60,000 years ago. Artists create art for various reasons, whether it’s for entertainment or even as a form of expression.

    Read More

  • AT & T Marketing Strategy Essay

    3108 Words  | 13 Pages

    ESSENTIALS OF MARKETING ASSIGMENT 1 AT&T’s MARKETING STRATEGY SUBMITTED TO: Prof. Sujata Joshi Faculty (Marketing) FROM: GARGI MODI (14020541147) NAVDEEP SINGH (14020541148) JASPREET SINGH (14020541149) ABHINAV NIRWAN (14020541150)   INTRODUCTION AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in downtown Dallas, Texas. AT&T is the largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas Company). As of May 2014, AT&T is the 23rd-largest

    Read More

  • Visual Merchandising Essay

    1123 Words  | 5 Pages

    The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.

    Read More

  • Non Western Fashion

    1779 Words  | 8 Pages

    In addition, non-western designers still have the opportunity to sell their designers locally and internationally. Therefore, many countries derived ambition of drawing and designing from American style and European modern fashion. However, it does not mean that non-western countries do not have fertile and innovatory minds to create their local brands. To differentiate

    Read More

  • Crown Cork And Seal Case Analysis

    1154 Words  | 5 Pages

    Alcoa and Alcan supplied over 65% of domestic can sheet requirements. Reynolds Metals not only supplied aluminum sheets to the industry but was also the only aluminum company in the US that was involved in the production of cans. These three suppliers had price leadership in the industry which meant that they would set the prices of aluminum. Similarly, steel suppliers’ power was having price advantages over

    Read More

  • Marketing Case Study: Royal Fernwood

    1579 Words  | 7 Pages

    Table of Contents 1.0 EXECUTIVE SUMMARY 3 2.0 THE CHALLENGE 3 3.0 Vision 4 4.0 Mission 4 5.0 Core Values 4 6.0 USP’s 5 7.0 SWOT ANALYSIS 6 8.0 SITUATIONAL ANALYSIS 8 8.1.0 POTER’S FIVE FORCES 8 8.1.2 PEST ANALYSIS 10 9.0 Competitor Analysis 11 Noritake 11 Dankotuwa 12 Chinese imports 13 10.0 CUSTOMER ANALYSIS 14 11.0 MARKETING STRATEGY 15 11.1 MARKET SEGMENTATION 15 11.2 POSITIONING STRATEGY 16 11.3 Ansoff Matrix 17 11.4 MARKETING MIX 18 12.0 ACTION PLAN 21 13.0 BUDGETS 21 1.0 EXECUTIVE SUMMARY Royal Fernwood Porcelain, Browns latest acquisition, presently markets a range of porcelain products for local and foreign markets. Royal Frenwood has a local market share of 13% and a strong dealer distribution

    Read More

  • Pricing Strategy And The Pricing Strategy: Dyson

    1009 Words  | 5 Pages

    4.4 Pricing Strategy For a number of reasons, price is one of the most important aspects of an effective marketing strategy (Gerstein & Friedman, 2015). First, price is the only marketing variable that generates revenue. Second, buyers see price as an attribute of value (Tanner & Raymond, n.d.). Consequently, an organization must carefully assess its internal and external environment to choose the most effective pricing objective, which—in turn—will drive a product’s initial pricing strategy.

    Read More

  • The Industrial Revolution: The Arts And Crafts Movement

    1171 Words  | 5 Pages

    Arts and crafts are often thought of today as something that only children partake in. They can easily be done with your hands and are small hobbies. To people in the late 19th century, arts and crafts were about connecting to your surroundings rather than just filling the time. The arts and crafts movement began a revolution of people who sought to use their hands rather than big machinery to create something. Through meaningful interactions with their materials, people who partook in these activities gained meaningful insights.

    Read More

  • Art Integration Essay

    650 Words  | 3 Pages

    Introduction Visual and performing arts tend to act as separate entities within the field of education; considerably isolated from the majority of academia, these sectors are often considered to be secondary or elective options after completing primary education. The arts are an essential part of a well-rounded education, however, when an institute begins a budgeting process, the arts are rarely considered a top priority. For example, during periods of recession many public schools within the United Stated were forced to cut visual, performing and musical arts programs, despite studies that proved the exposure to the arts to be beneficial for students both academically and in extracurricular activities. Learning in an art-infused environment

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

    Read More

  • Marketing: Marketing Mix In The Ice Cream Industry

    1497 Words  | 6 Pages

    6.1.2 Price Price is the value or amount that customer pays to buy a product. For instance, for our Star Lab ice cream shop, we need to consider the cost of production of our ice cream, price of our main competitor and our potential customers demographics in order to succeed this competitive market. (C. Breidert, 2007, p.9) 6.1.2.1 Pricing Strategy Pricing strategy that can be used by our company such as penetration pricing, cost-plus pricing, value based pricing and more. But we think that market penetration pricing is the best pricing strategy to be used by our business.

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.

    Read More

More about Asian Paint Industry Essay

Open Document