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Swot Analysis Of Asiana Airlines

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Asiana Airlines is considered as one of the best Asian Airlines by many customers. Mainly because it provides top-class services that other airlines don’t. In attracting more consumers, Asiana Airlines not only have to send a “message” about the branded service, it also coordinates the brand space “by enabling or empowering the freedom of consumers so that it is likely to evolve in particulat directions”. (Arvidsson 244)
An IDIC Model is used to efficiently handle individual customer relationships. Identify, differentiate, interact and customise is the four task of to create and manage customer relationship. Activities like this asist the business to cater their product or services with accordance of the preference of the customers. With this, …show more content…

A full service airline which is global and midsize has quality of a slight hit and miss. The seats, can be a hit and miss depending on the carrier given. Asiana Airlines should start to agree to a minimum of seat itch of 34 inches, which is a little less than what you get in premium economy class but slightly more than in a standard economy class. In addition, Asiana Airlines should start developing a reputation for considering the lead in performing things differently by introducing free drinks and head sets, individua video on demand for all classes in various languages, cutting edge gaming and educational programs for the kids and also innovative cargo facilities. This commitment to continuous service improvement is coupled with a cultural determination to try it out, make it work and see it …show more content…

Customers who partonize asiana Airlines are able to join as members of the Asiana Club to obtain added “value to the consumption experience “ and “an incentive for becoming a stronger and more informed brand advocate” (Muniz & O’Guinn 422-423). Joining is easy and it can be done online. As an elite member you do not have to queue for the “travel” or economy class queue, however it is needed to bring the card. Asiana Ailines have to have a system to differenciate all the customers with or without the use of the cards. The system created should be able to identify the customer and all the information should be inputed for future references. In addition, Asiana Airlines can make a concerted effort to stay in touch with the customers through in-flight surveys, customer focus group and rapid replies to every compliment and complaint received. Asiana Club member also should be well connected with special messages, flight booking reminded details and also attractive offers and publications. These could be in the form of text messages, emails and also via postage. With this service, all customers will feel a sence of

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