ASOS Marketing Objectives

Ulta Beauty’s stores and website both offer more than 20,000 products from over 500 brands, according to the company’s 2015 annual report (p. 2). Ulta Beauty also offers in-store salon services, something not typically offered by competing retail stores. In addition, the company has shown a deep commitment to its customers, 18 million of which the company claims are active members of its loyalty rewards program (Ulta Beauty, 2016 p.

The number of fast fashion brand for example H&M and Zara keeps proliferating despite costly rental fee and economic downturn in Hong Kong. H&M opened their first retail store in Hong Kong in 2007 and further set up 20 stores more within less than 10 years. Another well-know fast fashion brand, Zara have possessed totally 14 physical stores since 2005. Fast fashion market is proved to be highly successful when they are easily accessible nearby. It seems that it is taking over the traditional apparel industry, especially in Generation Y market.

Moreover, the growing preference of customers to shop online has boosted the online retail trade globally. E.g. the online retail sector in Europe is expected to reach a value of $675.8 billion, an increase of 99.1% since 2014. The Asia-Pacific market is also expected to witness strong growth in online retail sales in the next few years, driven by strong growth rates in China and India. According to industry sources, the online retail sales in China are expected to grow at a CAGR of 20% during

6%. Inditex Sales (million Euros) 1H 2012 1H 2011 % Change 12/11 Sales (Press release) 7239 6209 +17% Online sales (Estimated) 432 310 +40% Table 1: Inditex’s Press release 19.09.2012

In 2008, 10 years after Zappos was established, the company sales grossed $1 billion. When the founder of the company began to sell its shoes online, the company became the leading online merchant in the world and started to grow at a fast pace and became very profitably. Further, the company had also extended the range of its product offerings in order to provide its customers different products along with enthusiasm from the employees to provide amazing service. Problem

New production and distribution technologies can enable GameStop to expand its product offerings to existing market for market penetration and product development. Likewise, opportunities for vertical and horizontal integration through mergers and acquisitions are present especially when there are large gaming markets in China, India, and Latin American nations where income is quickly rising apart from improvements in their communication and transportation infrastructures. See Figure 7. It shows that in 2017, 47% of consumer spending came from the Asia-Pacific region (McDonald, 2017). Asia-Pacific alone will grow at 9.2% year-on-year to $51.2 billion with China composing $27.5 billion (McDonald, 2017).

a. Strategic focus: GAP Inc and its sub brand Banana Republic have a global presence. Strategically, Old Navy is marketed mainly in Asia as the brand caters to the continent’s tastes, especially China. Old Navy recently debuted in mainland China which is the world’s second largest apparel market. It’s the largest growth initiative taken so far and Gap expects to reach sales of USD 1 billion in three years.4 Athleta basically focuses on the US Market is considered as a long term investment for the company as it is fast growing in the USA.

Warby Parker partners with non-profit organisation. Every pair of glasses sold, a pair is distributed to someone in need through VisionSpring. Users of VisionSpring eyeglasses experienced a 35% increase in productivity and a 20% increase in monthly income. 2. Situation assessment: 2.1.

Introduction Uniqlo is ranked as the 1st apparel brand in Japan (Fast retailing, 2014) and the 5th SPA (Specialty Store Retailer of Private Apparel) in the world (VFPress, 2012). The brand has demonstrated a strong development during the past years with around 818 stores worldwide, estimated at August 2015, (Fast retailing, 2014) and now, they are planning for an expansion to Vietnam market. This report will provide useful information which can be guidelines for Uniqlo’s strategy to enter a new market. The report covers four main parts: PESTLE analysis of Vietnam market; mode of entry suggestion; segments, targets and position process and 7Ps marketing mix. Question 1:

There was a survey conducted by Global TGI in 2008 which found that 15% of the population of Britain believed in homeopathy. Research brought forward by market research analyst Mintel estimates that U.S. retail trades of homeopathic and herbal remedies went to $6.4 billion in 2012, up by almost 3% from 2011, which means the market increased by 16% over the past five years. Mintel anticipates that demand will continue to increase over the next few years and by 2017 sales are expected to reach $7.5 billion as more Americans will become active about their health and the availability of these medicines.

Leveraging its growing brand recognition among consumers, TRX has begun expanding their B2C revenue stream. The Company believes this to be their largest growth opportunity. E-Commerce – 5.9% CAGR TRX’s website, which receives approximately 6.5 million visits annually, was updated in 2012 to include a full-service sales platform allowing direct sale to the consumer. In November 2016, a mobile TRX website was launched.