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Swot Analysis Of Asus

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i. ASUS
The strengths of ASUS include brand image and recognition and strong market share. As most of the people know that, ASUS is the number one brand in Malaysia. Besides that, ASUS had been acknowledged as one of Taiwan’s top performing international brands. In 2014, Asus received a high record of 4326 local and global awards. In addition, in the same year, fortune magazine published an article, which ASUS featured in the world’s most admired companies. By helping the company to deliver sustainable business growth, ASUS’s strong brand image provides the credibility to the company. Next, among the top five players in PC market, ASUS holds about 7.6 percent market share. In addition to that, in the motherboard segment, ASUS also holds a …show more content…

Even though ASUS has brilliant manufacturing potential, compared to other brands such as Lenovo and Apple, their distribution is not up to mark. Moreover, ASUS’s revenue is about 30 percent of Lenovo’s revenue and one-twelfth of Apple’s revenue, which is about $16,000 million. ASUS’ lack of scale may affect its ability to compete with its competitors. Besides that, ASUS has poor marketing skills while Lenovo did took part in branding itself through distinguishing its products as well as through marketing communications. Furthermore, Apple is a legend in marketing. However, in ASUS, such differentiation efforts found to be absent (Bhasin …show more content…

Acer
The strengths of Acer include the cost advantage and the operational efficiency. Cost advantage is one of the strengths of Acer because Acer has a lower cost compared to other brands such as Sony, Dell and Apple. Having a lower cost can help in increasing the sales of the companies. Therefore, it is an advantage for the company. Next, operational efficiency is also one of Acer’s strengths. The reason that Acer is able to sell their products in a lower price is because of its operational efficiency. An example of an end-to-end operational efficiency is that Acer’s supply chain is well known and benchmarked.
The weaknesses of Acer includes presence in the business-to-business (B2B) market and lower perceived quality. In business-to-business (B2B) market, compared to other competitors such as Dell, Sony and Lenovo, Acer has a relatively low presence. Next, lower perceived quality is one of the weaknesses because whenever the product cost is low, the quality of the product may not be as better as the other brand, which cost more. Therefore, due to the prices, the quality of the product may not be high (Bhasin 2017).
iv.

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