Swot Analysis Of Audi

In the year of 1909, the founder of the company – August Horch had established a new Automobile Company under the name of “Audi”. It basically means that “LISTEN! “in German. Today, with more than 105 years of heritage, Audi Aktiengesellschaft (AG) is a subsidiary wholly-owned by Volkswagen AG (German’s second largest Automobile Group). In Singapore, Premium Automobile is the exclusive dealer of Audi since 1999. All elements of the brand are established and well-defined following the Audi genetic code (Audi, 2014), that includes its products, communications, and dealership design and brand experience.

1.1 Vision & Mission

To accomplish it vision which is – “Audi- becoming the no.1 premium brand!” as well as their resolute mission is “to delight

When we are purchasing an automobile, we tends to have less knowledge or less experience about the car and this is the time we will look out to the expertise for instance the sale man to seek for their opinions and advices on Audi R8.

4.2 Family and Society

Then social influences on buying behaviours are usually impacted by the external factors like for instance: family, friend, social norms, environment and other role models or celebrities. It essentially mean that we tend to take into consideration the point of view of theirs and as we knew that they have used the car or brand earlier and they have complete knowledge about the features and specification of the product.

4.2 Social Class

As we talk about the social class earlier, it will be basically the upper classes who have inherited with wealth and the middle class. The individual that we are talking about are those who live a single life without family commitment. This group of individual are the elite group that aspired to own an Audi R8 for the sheer reason to be placing them a class above the rest. Therefore, Audi become part of the car craze or a car culture in

For pricing wise, we would suggest a ‘pre-purchase scheme” which will ensure a better trade in value for Audi’s existing customer who wishes to switch to another model within 2-3 years.

6.2 Conclusion

In conclusion, Audi produces car which symbolises exclusive capability to display style, luxurious, and comfort together to attract new customers and improve customer’s satisfaction. As Audi resolute mission to delight the customer worldwide, Audi has to keep tracking on the needs and wants of it consumers and design its cars to meet the requirements of the consumer. Moreover, Audi has to show its significant progress in the field of technological innovations and superiority as it puts a lot of attentiveness and effort to success in automobile