Swot Analysis Of Austrade

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PEST analysis:
Political:
New rules and legislations applies with the current business tax and GST systems
New employment legislations and laws and industrial relations applied in Australian workplace
Political stabilities and instabilities within the usual trading foreign countries and sanctions applied to some certain countries within Austrade
Economic:
Overall international economic growths and fast pacing movements
Interest rates cutting which are beneficial to all the individuals and households
Social:
Changes in the perceptions and attitudes from the traditional highly paid labour markets to more creative and innovative market requirements and staffing needs
More and more immigrants want to settle down in Australia
Technical:
Automation and applications of high technologies used in the industry
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Rate of innovations and technologies advancement and replacements
Changes in technological incentive and motivation
SWOT analysis:
ZieTel Strengths:
• Located in the traditional Melbournian suburbs
• Use the comments, case studies and feedback to promote its products
• Attend the conferences, trade shows and seminars to improve its market exposure
• High business resources and technologies used during the business production and operating procedures ZieTel Weakness:
• Need to improve the knowledge of marketing communication channels
• Need to improve the experiences of targeting and profiling the potential customers
• Need to improve staffs product knowledge
• Need to improve how to promote the products and services to the
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