Swot Analysis Of Automobile Industry
CHAPTER – 1
INTRODUCTION
1.1 AUTOMOBILE INDUSTRY
India is the second-biggest market for small cars after Japan. It accounts for 60% of the domestic market.
CURRENT SCENARIO:
• India represents one of the largest two-wheeler markets in the world, with an estimated size of 5.4 million units a year.
• India is the two-wheeler capital of Asia with an average of 27 two-wheelers per thousand people, compared to China 's 8 two-wheelers per thousand people.
• India became the fastest growing car market in the world in 2004, growth rate of 20%.
AUTOMOTIVE INDUSTRY IN INDIA
A good transport network indicates a developed economy. For rapid development a well-developed and well-knit transportation system is essential. As India 's transport network is developing at a fast pace, Indian Automobile Industry is growing too. Also, the Automobile industry has strong backward and forward linkages and hence provides employment to a large section of the population. Thus the role of Automobile Industry cannot be overlooked in Indian Economy. All kinds of vehicles are produced by the Automobile Industry. India Automobile Industry includes the manufacture of trucks, buses, passenger cars, defense vehicles, two-wheelers, etc. The industry can be broadly divided into the Car manufacturing, two-wheeler manufacturing and heavy vehicle manufacturing units.
The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India 's passenger car and commercial
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