Swot Analysis Of Awg Fine Watch

Awg Fine Watches

1.0 Introduction

Awg Fine Watches is an outlet that selling branded watches to our customer. The brand that we sell to our customer is a trusted brand which are like Casio, Rolex, Seiko, Longines, G-shock and ORIS, Omega, Tissot and so on.

The business was located at Setia Alam, which is at Setia City Mall area. For those who interested to buy branded watch with reasonable price, they can come to our outlets that located at Persiaran Setia Dagang, Bandar Setia Alam, Seksyen U13, 40170 Shah Alam, or they can contact us through our telephone number 03- 33584263 or by email at www.americawatch.com.my.

1.1 Vision

Vision actually is about what we want to achieve for the company for the long term period. Vision statement

Employee morale is excellent. The communication between the employees with employees, also employees with the customers are very good as it is essential for smooth running of our business.

S10. The outlets provide wifi to the customers.

2.2 Weaknesses List

Weakness is about internal factors that effects company’s performances which give a bad performance to the company. Weakness also is about characteristics that place the business at a disadvantage relative to others. The entire below is about weakness for Awg Fine Watches:

W1. Lack of financial strength – High cost occurred during promotion such as advertisement and also cost that occurred during training.

W2. Lack of space and layout of the outlets – A layout arrangement in the outlets is not appropriate and do not have enough space to provide customers lounge and customers’ area.

W3. Part time workers are lack of experience – the outlets faced the problem about the employees do not have enough experience to assign the business.

W4. Unattractive rewards offered to the employees – unattractive a reward offered to employees is not interested to them for example, the salary, the bonus and so on.

W5. Limited permanent workers – the outlets needs more temporary workers to handle and serve the customers in the long time

SO Strategies is pursuing opportunities that are good to the company’s strengths. First is the outlets offer membership to the customers which is related with customer loyalty and customers needed. Next is do more promotion so that customers will buy the more watches. This strategy related with promotion, Customers needed social media and purchasing power. . Business can gain more profit with strategic location because customers can easily come to the outlets even by public transport which is related with strategic location and a good transportation system that give public easy access. Last is. Sell watches that not sold before which is related with branded product, loyal customers and customers