Swot Analysis Of Axiata

Introduction

Axiata is one of the largest telecommunication company in Asia. Axiata’s main business is in the telecommunication department which consists of investment holding and consultancy services internationally. Axiata was created in 1988 and it is based in Kuala Lumpur, Malaysia. Their focus is mainly in Asia including both South and Southeast Asia. Back in the day Axiata was known as TM International Bhd then it formed into a legal corporation called Telekom Malaysia Bhd. Axiata was then listed under the Main board of Bursa Malaysia Securities Berhad and after a year it rebranded and changed its name and logo to Axiata. Axiata operates in various countries such as Malaysia , Bangladesh , Indonesia , Sri Lanka and many others. In various

External Business Enviroment

Technological

Axiata is one of the largest telecommunication companies in Asia. It has the best broadband network in Malaysia. In the modern world, technology is the fastest growing market in the world. People this days are obsessed with social media and internet. Being connected with your friends and family has now been a necessity for everyone around the world. With this Celcom provides 3G coverage for people to always stay connected to one another on a larger scale. With 3G connectivity, people can connect with other people online with their phones and not just through computers anymore. But with this Celcom face problems such as connectivity issues has been lacklustre especially in rural areas and the overall coverage on a wide scale is not as good compared to other mobile telecommunication companies. With the amount of money citizen pay for the internet connectivity , they have been disappointed with the performance and connectivity of Celcom. The evolution of 4G / LTE connectivity came into picture, it enables faster connectivity , better voice connectivity and more data per users for the customers and users. Besides that, Celcom also launched Mobile Device Management. Mobile Device Management is basically a cloud-based service which allows administrators

People nowadays in the 21st century prefer other telecommunication servers such as Maxis , Digi , U-Mobile and others. This is due to the having high speed internet access , cheaper rates of internal call and cheaper package rate. For example, Maxis provides high speed internet access and wider coverage around the country such as users can still enable their network coverage even in rural areas. Digi provides cheaper package plans such as Family Friends plan. Due to all this other better service from other telecommunication companies, Celcom has lost their users majorly those ranging from 17 - 28 as these age group require high speed internet and cheaper rates. Therefore Celcom has come up with an idea to merge with government agencies as SME Corporation to provide each and every employee with free Celcom package. With this Celcom package for government employees it will attract more users into joining Celcom than other companies since they provide the users with unlimited quota and sometimes even providing free handphones for signing up for a package. Demographic trends based on gender,age,ethnicity,location influences the market for telecommunications. Hence maybe companies have specific products for the different demographics. For example Celcom have SOX and UOX packages targeted for youth and university students. Demographics components can have both positive