Swot Analysis Of Axis Bank

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OVERVIEW:
Founded in 1994, as UTI Bank, AXIS Bank is now India’s third largest private bank. Headquartered in Mumbai, is has won several awards and accolades for its services, including several “Best Bank of the Year” in various categories. It is listed on both the Bombay Stock Exchange and National Stock Exchange.
SERVICES:
 Treasury operations
 Retail banking
 Corporate/wholesale banking
 Business banking
 NRI services
 Investment banking
 Lending to small and medium enterprises
 Agriculture banking
STRATEGIC INTENT
Vision: To be the preferred financial solutions provider excelling in customer delivery through insight, empowered employees and smart use of technology.
Core Values:
• Customer Centricity
• Ethics
• Transparency
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In order to nurture its young talent the bank, the bank holds guest lectures by top leaders from various industries. It helps to motivate the young talent in the organization. Some of the recent guests who delivered lectures to the young brigade at Axis Bank were N. Chandrasekaran, MD and CEO of TCS, Kirthiga Reddy, Head, Facebook India; Aditya Ghosh who is the President and Executive Director of Indigo airlines. Also the company identified the top 500 people in the organization who would be trained and nurtured to move up the organization. Also the bank last year went on to hire 15000 new people as it wanted to be prepared for the growth it foresees in the retail banking business. Also at every steps the bank creates a document that provides a direction to it for the next few years. In 2009 the bank created a ‘Vision 2015’ document and reached most of the milestones they has set. Now the work is in progress to create a ‘Vision…show more content…
It focuses on imparting various skills like motor driving, electrician, welding, mobile repairing, tailoring, hotel management courses, computer training etc. These activities are mainly directed towards the youth living in the backward areas of the country. This program was started to enable the youth to become financially independent as well as contributors to the family income. There are also various programs for providing specialized training to adolescent girls as well as mothers on health, nutrition, sanitation, gardening etc. There are two major organizations to enable that: PREMA and Yuva

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