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Swot Analysis Of BBL Bank

1527 Words7 Pages

• Operating analysis BBL has been established since year 1944, the bank is one of the largest regional banks in Southeast Asia. In addition, BBL is recorded to be the bank with the largest amount of asset and liability. BBL provides variety of financial services for both wholesale and retail customers. BBL is not only the main financial supporter for many corporate customers and institutional customers, but it also has the largest retail customer base in the banking business. Moreover BBL also has the largest oversea branch network across the different parts of the world, especially in China. The bank has more than 1200 branches in the country and more than 30 branches around the world.
BBL has offered the full commercial services including syndicating loans, debt securities underwriting, trade finance, project finance, custodial services, SME and merchant services and specialist industry advice. The bank maintains its competitiveness with the largest customers base and large connection with the oversea banking system. This allows the bank to operate the business with the competitive advantages in obtaining the benefit from the economies of scale and further on specializing in the banking business and reducing the transaction cost to be lower over other banks. The bank has planned to retain its strength by building up the stronger customer base through the customer relationships. In addition, the bank also has planned to develop the efficiency of the operations and the

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