Swot Analysis Of Bajaj Finserv
INTRODUCTION
Bajaj Finserv is a part of Bajaj Holding & Investments Limited, is an Indian financial services company focused on leading asset management, wealth management and insurance.
Bajaj Finserv is a private company and its founder is Jamnalal Bajaj. The main products are financial services, wealth services and insurance. Bajaj Finserv is also active in wind-energy generation.
Bajaj Finserv was formed in April 2007 as a result of its demerge from Bajaj auto limited to further the group’s interests in financial services.
Bajaj Finserv Limited is the holding company for the businesses dealing with financial services of the Bajaj Group.
The company is currently engaged in gold loan,doctor loan,EMI card, homeloan, personal loan, loan against
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IFE is an excellent tool which evaluates and summarizes the main strengths and weakness at efficient aspects in a company and help to identify and evaluate the relationship between those areas.
IFE Analysis
Particulars Weighted Rank Weighted Score
Strength
Highly experienced sales executives 10 3 0.3
Good relationship with store sales person 7 management 8 4 0.32
Proper setup for customer handling with less work disruption 6 3 0.18
Great financial support network 10 4 0.4
High performance across all categories 6 4 0.24 more schemes than competitors 11 3 0.33 good team back up support 6 4 0.24 widespread distribution network 10 3 0.3 Weakness one sales executive sometimes fails to entertain the customers 6 1 0.06 uneven schemes for customers 12 2 0.24
More strict policy than competitors 10 2 0.2
Sales executives does not get support from owner drive stores 5 1 0.05 2.86
RESOURCE – BASED VIEW
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Companies can utilize to investigate about their product stage according to the matrix.
• Star – Personal loan
• Question mark – wind energy plant
• Cash cow – Home loan
• Dog – EMI card
In BCG MATRIX star is personal loan is they are doing extremely well in market and have high market share.
Question mark is wind energy because Bajaj Finserv is leading company and they are introducing new plant that is wind energy and it is at maturity level.
Cash cow is home loan because they are have low growth rate because they are already popular in market but have high market share. Dog is EMI card because they are not doing well in market.
LEARNING OUTCOME
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