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Swot Analysis Of Bakery

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Industry Background
The history of bakery shops in Butte, Montana can be traced way back to the year of 1884, where the Eagle Bakery is open for public. Owned by Michael A. Leeson, this bakery, and others like Vienna Bakery and Walkerville Bakery are also the pioneers of bakery industry in Butte, Montana. ShellyCakes is situated at Butte, a city, and the county seat of Silver Bow County, Montana, United States. Within its surrounding area, there are other several bakeries that would be potential rivals to ShellyCakes. Among them are the Montana Cake Whisperers, Park Avenue Bakery, Bernice’s Bakery, Albertsons, and many others.

Industry Analysis
The hospitality industry is much more extensive than most other industries. Most of the business …show more content…

ShellyCakes sell pre-made as well as made-to-order confections using local, Montana ingredients. Shelly at Shelly’s Cakes will decorate customer’s cake in the design of customer’s choosing. All cakes are made to order, so they will be exactly how the customers want them. We also offers a variety of delicious and unique cake flavours which can be chosen by the customers through the available testers prior of making their desired cakes. Plus, ShellyCakes has a gallery of cakes which comprises a variety of cakes designs that we have made in the past and the customers can refer to the gallery to get ideas of their special …show more content…

The owner, and also a manager of the business, Michelle Schutten contributed about $7,500 in capital. Another additional $30,000 is sought from her family, relatives and friends, which would be used for renovation of the buildings and repairing the machineries. A sum of loan is made from local bank worth $25,000 and is used for operating the business. The payment will be made within 5 years and another loan will be planned after 5 years for an additional financing to be used on expanding the business to a new location.
Within 3 years of operation, ShellyCakes will have at least 3 workforce, including the owner. The other 2 employees are the bakers, where one of them is hired seasonally.
Among the strategies that we made are the Wilton Class Decoration. Our founder, Michelle Schutten, is a trained Wilton Cake Decorating Instructor and has instructed over 125 students varying from 5 to 95 years in age. She is currently an independent contractor of Wilton working for JoAnn Fabric and Craft in Missoula, Montana. We have made our retail store to also be the venue for those who are interested in learning cake decorations. Most of our students are teenagers and college students who have a free time during their study breaks. They filled their free time by coming to our store and experienced first handed on creating masterpiece cakes from our own expert, Michelle Schutten. After that, they can continue

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