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Swot Analysis Of Banyan Tree

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Executive Summary
Global business strategies are based on the driving forces of the organization. In this report, an analysis of Banyan Tree Resorts is conducted based on the driving forces in its relevant market factors. Researches based on the influences affecting its decisions and course of actions are gathered and used to determine the soundness of its response and adoption of its international strategies.

Having overcome challenges in the highly competitive hospitality and tourism industry, we examine the key issues and challenges of globalization past and present. Further recommendation to optimize and implement proposed management strategies to retain and expand current market share.

The tools used for analysis on its past performances …show more content…

Banyan Tree has successfully become a global brand. Its success throughout the years with accomplishments over various financial and non-financial objectives with its competitive advantage using careful strategic planning and research on market attractiveness.

Social Responsibility
Committed to social responsibility in its business operations, Banyan Tree Resorts engage in initiatives such as sustaining villages with its traditional crafts and promoting cultural heritage allowing more accessibility to its location’s history.

Based on PEST for analysis to determine the market external environment in an example of Banyan Tree Palawan, Philippines;

Macro-Environmental Factors
Political Aspect
Corruption and political unrest has been steadily curbed. Since Macapagal-Arroyo was elected president, efforts were made to result economic growth. Aggressive promotion of tourism were in place from the country (Lacap, 2014).

Economic Aspect
GDP growth were evident in the years beginning 2000, with 5% growth and topping it at 7% in the year 2007. This means higher spending …show more content…

It should continually penetrate its market in the South-East Asia. Indonesia is one of a good place to expand. Land and Island in Indonesia are aplenty. Governent welcomes foreign investors to boost economy. Labor and resources are aplenty and cheaper compared to other parts of the world.

Banyan Tree Resort can look into buying or occupying an entire island for building its resort with all existing amenities and offerings provided. However, Banyan Tree should highly consider with doing away with technology and on top of it, to have all meals planned before the customers’ stay and then catered for at a specific timing for meal times. This will take away the stress about choosing what to eat during the retreat.

People nowadays cannot live without their mobile devices. People are becoming so connected through technology that they have lost their connection with

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