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Swot Analysis Of Baskin Robbins

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♣ Current Market Situation Brand:

Baskin Robbins is amongst the global largest chains of ice cream specialty shops. Baskin-Robbins was founded in 1945 It is based in in Glendale, California by brothers Burt Baskin and Irv Robbins hence the name of the company. Burt opened Burton 's Ice Cream Shop in Pasadena, CA. By 1948, they had six stores between the. Since the year 1949 number of stores grew, there was more than 40 stores in Southern California. Baskin-Robbins starts their trips and has achieved tremendous success, they continued this success to gulf and they have build a relationship full of fun with thousands of fans of ice cream in the Gulf region, and proud of those in charge of Baskin Robbins satisfying permanent customers and loyal - Just as Irv Robbins rightly said, “We sell fun, not just ice cream”.
Galadari Company is one of the major companies in the ice-cream business in the Gulf region, which is the company that owns the exclusive right to franchise for Baskin Robbins in the Gulf Cooperation Council (GCC), which is of the most successful companies in the United Arab Emirates, it runs several different projects. During her years thirtieth, Galadari Ice Cream won many honors and awards, such as ،Award "Partner of the Year" in 2005, 2006 and 2009
Award for "innovative year" in 2005 and 2007. Organization that markets the brand:

The main business activities in Baskin Robbins is sweet such as ice-cream, cake and milkshake. As we know that, there

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