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Swot Analysis Of Bcg Matrix

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BCG Matrix is used to analyze the Business Portfolio. Sarwana & Sohzsihm portfolio consist of 7 brands under which 27 different products come. Therefore this is a helpful tool to analyze their diversified portfolio.  English Prickly Heat Cream and English Neem Soap are star products as they have a huge market share and high expected growth rate. The main reason is long hot weather duration and heat waves that Pakistan is currently facing and expected to face in future.

Prickly heat cream is highly effective in relieving itching, prickly heat and skin irritation from hot weather and Neem soap is highly effective against itchiness, dryness and bacteria. English Antilice Shampoo is cash cow for Sarwana & Sohzsihm. They claimed that their …show more content…

by focusing on their primary line of business (FMCG).
Competitive Strategy
Competitive Strategy defines how a company will compete in its business. As Sarwana & Sohzsihm is involved in multiple categories they have different competitive strategies for different products but not for all.
Product Advantage
English Antibacterial Toothpaste Differentiated Product
Prickly Heat Cream Differentiated Product
Al Asal Honey Unique Packaging
Soda White Toothpaste Differentiated Product

Most of their products are facing intense competition from competitors and some products are similar to the product that they offer.

Is these competitive advantage Sustainable?
No, these competitive advantages are not sustainable. As these products comes under FMCG sector.
FMCG caters a big market, thus chances of higher profits; therefore, in their industry new entrants consistently enter. New entrants are not small group with limited finances but they are big companies with a huge pool of finance (e.g. Sensodyne (launched in Pakistan by Gsk).
Customers have great bargaining power due to the existence of different brands in each category. Competition is intensive as every company tries to achieve and maintain greater market

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