Swot Analysis Of Berger Paints

Introduction

Berger is one of the largest paint manufacturing company and one of the well growing paint company in Pakistan since its inception from 1950.Despite many challenges, Berger Paints has succeeded in staying at the forefront of Pakistan’s paint.

The strategic management of Berger paint is given below

Vision

We will become the leading paints and associated products manufacturing and marketing company in Pakistan ensuring best returns to our investors & highest customer satisfaction.

Mission

A summarized mission of Berger paints is;

We will lead by innovation, commitment to achieve best quality products and services, safeguard the interests all other stakeholders, act as a good corporate citizen ensuring service towards community

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Corporate Governance

BERGER PAINTS PAKISTAN became a public limited company in 1974.At present it has 7 board of director in which Mr. Maqbool H.H. Rahimtoola is the chairman and Dr. Mahmood Ahmad is the chief executive

Roles of board of director

Berger paints has nominal participation of the board of director with limited degree of involvement in reviewing the performance or review of key decision and program of management. The role is widely occupied by CEO and its management team. However the key decision is made by board of director.

Social responsibility

Berger Paints believes in growth and fostering of human assets which eventually contribute for the wellness of respective families, their country and humanity at large which indicate that Berger paints is following the carol view of social

HAJ draw, birthday celebrations celebrating Pakistan day etc. are the activities that help Berger feel its employee like a family.

Discretionary responsibilities

Berger paint has carried out activities such as helping schools and hospital in painting to support their dignified cause of corporate social responsibility (CSR).

Berger paints Pakistan was given Corporate Social Responsibility awards 2015 for its recognized effort on (CSR).

Berger is also a part of (NOP) national outreach program that act as a platform of knowledge sharing among people as seminar are conducted on different topic. NOP under the name of rising star is conducting a free training program that is also supported by Berger paints Pakistan.

Sustainability

Berger has very well satisfied the social responsibility i.e. economic, ethical, discretionary, and legal responsibilities this has led to sustainable business corporation of Further our journey for excellence is fully supported by continues learning along with capability and skill development.

Similarly sustainable growth is ambition of Berger paint with right kind of people that possess an unmatched capability and skills along with