Swot Analysis Of Bermudez Biscuit
2.0 Internal Analysis of Bermudez Biscuit Company Limited
An internal analysis is used to determine and appraise a company’s capability and where it should make improvements that would help meet the requirements of the potential customer in its intended target market.
2.1 Strength, Weakness, Opportunities and Weakness of Bermudez Biscuit Company Limited
A SWOT analysis which is used in the early stages of a company’s strategic and marketing plan refers to the assessment of its Strengths, Weakness, Opportunities and Threats. It assist in the problem solving and decision making of the organization.
2.1.1 Strength
Brand Identity – Bermudez Biscuit Company is the only Company in Trinidad and Tobago that manufactures a salted cracker and
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Marketing plan needs to be carried out to include sampling of the product to get into homes. The rebranding of Crix from “Vital Supply” to “Crix Makes it Better” would infiltrate various lifestyles advertising the growth of Crix from a poor man’s dinner of “crix and cheese” to now be used on the table of the middle and upper class in their daily recipes. The repackaging of the brand would also be important to ensure it remains attractive in the eyes of the customers as well as convenient. Free publicity would be gained via Media Release and social media. Market Share is expected to increase by 10% over the next year and with a continuous growth of 5% over a two year …show more content…
This is foreseen because when market share increases the company is now in a better position to barter with suppliers for the raw material required in addition productions runs would be maximized.
4. Marking Mix Analysis
E. Jerome McCarthy classified the marketing mix analysis into four main groups he referred to as the 4Ps - Product, Price, Place and Promotion. The marketing mix is very important when examining a product being offered as it is tied to the internal and external factors of the environment it operates. It’s the choices the organization make in bringing a product to the market.
4.1 Product
Bermudez Crix Crackers has established itself in the local and regional market of the crackers categories. The crackers are used at breakfast, as complete meals, during tea time or any other time. The product is of high nutritional value with a great taste which has remained consistent during its life
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