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Swot Analysis Of Bike Industry

2292 Words10 Pages

The Indian bike industry made a little starting in the early 50s when Automobile Products of India (API) began producing bikes in the nation. India is the third biggest maker of bikes on the planet, and the biggest producer of three-wheelers. The real players in the Two Wheeler division are Bajaj Auto, Hero, and TVS Motors. Among bikes, cruisers have headed the upsurge (88% development) to bring about a y-o-y development of 42% for the part. The Indian bikes industry can be extensively characterized into three significant sections - bikes, cruisers and mopeds.
TWO WHEELERS IN INDIA

1. Hero : Achiever - CBZ –XTREME- Hunk - Karizma - Passion – Splendor CD-DAWN-CD-DELUXE- Pleasure
2. Bajaj : Avenger …show more content…

Being the market leader in the scooter industry the company wants to establish the same position in the motorcycle marke
Yamaha Motor India Pvt. Ltd
Yamaha motors are amongst the most popular bike manufacturers in India. The company has given some most successful bikes like RX100 to Indian roads and is a tough competitor for other biking giants. A wide variety of models in all categories of motorbikes
.

Yamaha Motor Company, established as a cruiser producer on July 1, 1955, have lived up to expectations, since starting, to fabricate items that emerge for their quality wherever they are sold. Through the years, the organization has expanded into various ranges of business. In the year 1960, they started assembling powerboats and detachable engines. Along these lines, they have made their restrictive motor and fiberglass-strengthened plastic (FRP) innovations. Today, the organization has broadened their items from area to ocean and even into the skies, with assembling and business operations that incorporate bikes, PAS electro-crossover bicycles, marine and force items to car motors, "keen" hardware and even unmanned …show more content…

The JRD Tata Corporate, The Star of Asia recompense by Business Week, The Jamsheji TATA Lifetime Quality Achievement Award, Emerging Corporate Giant - Times & Harvard Business School Association

A bike for anyone

TVS Motor currently manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles.
Motorcycles (Apache RTR 180, Flame DS 125, Flame, TVS Jive, StaR City, Sports)
Variomatic Scooters (TVS Wego, Scooty Streak, Scooty Pep+, Scooty Teenz)
Mopeds (TVS XL Super, TVS XL Heavy Duty)

Penchant for Quality

The company has 4 plants - located at Hosur and Mysore in South India, in Himachal Pradesh, North India and one at Indonesia. The company has a production capacity of 2.5 million units a year.

It’s main models are:-

TVS-Apache RTR TVS Fiero FX TVS STAR SPORT TVS VICTOR EDGE TVS STAR TVS STAR CITY TVS SCOOTY

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