Swot Analysis Of Bingo

Promotion TV Commercial

Web Portal, http://www.mondenissin.com/ The company got the famous stars Maine Mendoza and Alden Richards to endorse their product Bingo. They use the hashtag #MaiDenKiligSaSweet

Monde’s facebook account is full of artsy shots showing their products like brownies, mamon, and waffles. They also show photos of known bloggers endorsing their products. They also use hashtag like #BreaktimeSpecial

The only social network linked in their profile is youtube knowing that they also have a facebook account. The photos posted in their facebook account are their most recent products.

Monde Nissin Strengths and Weaknesses Analysis

In 1979, Monde Nissin Corporation was founded by Betty Ang. Compared to others, they

They assure that their product has gone through a series of inspections thus maintaining its quality.

The colors red and red orange depicts the company 's objective of surging forward and continual innovation of ideas. The colors reflects spirit of enthusiasm and creativity at work, and passion for excellence.2 NaBisCo

NaBisCo Offerings Strengths Weaknesses

Product Snack food

• Oreo

• Ritz Offers diverse selection of food, new version of existing product and has a good trademark or reputation. They offer their product less quantity for higher price. Limited products offered in Philippines.

Price Price Range

-from Php. 47.50 to Php. 3,800.00 Their prices belong to higher side of market since their price ranges from Php. 47.50 to Php. 3,800.00 Middle or lower side of the market cannot afford the price of their cookies and crackers.

Place

Supermarket

Hypermarket

Convenience

It can be cheaper when it is bought by per box. It can’t be bought by Class D and Class E.

Place Peppero’s promotion was shown in Korean drama ad movies. They also have television ads and newspaper print. They also have their own website to view their different product. Lotte has been promoting Peppero, chocolate flavor. They are not promoting their other product.

Promotion Lotte is an international brand. It can be seen in hypermarket, supermarket, convenient store and other high class store. It is all over the world. Lotte can’t be seen in any sari-sari store or kiosk. It is limited in the urban area in the Philippines.

Lotte Strengths and Weaknesses Analysis

Lotte is a multinational food, chemicals and shopping corporation with headquarters in South Korea and Japan. Its founder is Shin Kyuk-ho in year 1948 in Japan. In Philippines, it is called Lotte Confectionery Pilipinas Corporation and was established in year 2009. It has different variety of product like Peppero, Toppo and etc. It is packaged in a small box. It can also be packaged in a big box which composed of 6 packs and you can buy it in a cheaper price. It can be seen in hypermarket,