On the other hand, Nestlé` benefited from General Mills strong proficiency in breakfast cereals consumer food category to insist on strategic product lines among its portfolio. This has created powerful competitive environments for branded products, particularly in categories such as cereals for an Example Kellogg’s and CPW, as most of customers have started to pay more attention on price than brand individuality, this shift in focus on other labels, like Kellogg’s amplified quality as the battle for consumer faithfulness and self-belief in their label products. This was Established in 1906 was the world’s market leader in cereals all the way through of twentieth century and was owned 30 per cent of world market share for breakfast
Due to the rapid population rise, the rising foreign influence, the emergence of a female working population and the fluctuating eating habits of people, they have gained popularity among people, contributing significantly to the growth trajectory of the bakery industry. Indian bakery industry is one of the biggest sections in the country’s processed food industry. Bakery products which include bread and biscuits form the major baked foods accounting for over 82% of the total bakery products produced in India. The bakery industry has achieved third position in generating revenue among teh processed food sector in India. The first and the second segments are wheat and flour processing and fruit and vegetable processing.
Neophilia, Neophobia and Turkey Currently, cultural distinctions between populations are being less important by means of globalization. In the article “Hate/Love for Foreign Food: Neophilia, Neophobia and Globalization” by Richard Wilk, Mint explains that people’s manners of local and foreign foods comprise some kind of dualism. Sometimes ethnic cuisine and eating habits can come from a historical basis and strict cultural assumptions, and at times they can be instantly variable (qtd. in Wilk 5). Both neophilia (love of foreign) and neophobia (fear to foreign) exist in Turkey in terms of food because of people’s cultural background which varies region to region.
Despite being priced slightly higher than its competitors, Fogg has highest sales in terms of volume. Conclusion Fogg’s success has led to a mushrooming of new competitors with a copycat strategy, such as the Envy 1000 spray (which gives 1000 guaranteed number of sprays per bottles). Considering the dynamics of an increasingly competitive deodorant market in India, Fogg has sought to differentiate itself in a manner that cannot be copied by others. The focus is also shifting towards building brand attitude and awareness. The company is increasing its presence in social media, such as through Facebook pages, to cater to the increasing number of target consumers on social media, though it still lacks an official
US is best place for dairy products with total revenue of $116-billion-dollar industry. 2. DANONE will get established market of white wave 3. White Wave’s portfolio not only gives Danone access to the U.S., but also to its strong organic market—the world’s largest Demand Conditions 1. With increasing awareness of nutritional and health benefits of packaged dairy products there has been a tremendous increase in the demand of such products 2. the companies noted that plant-based alternatives to milk and yogurt are growing at an 11% compound annual growth rate in the U.S., while organic dairy is growing at 8%.
Packaged Food This segment contributed approximately 7 percent of the total revenues. This segment holds a tremendous potential growth because of the changing lifestyle and rising income in the metros and tier-1 cities. HUL has brands like : Kissan, Knorr, Kwality Walls etc which company has not been able to establish as a high growth segment. This segment grew at a CAGR of approximately 19 percent. It faces huge competition from brands like – ITC, Britannia, Neslte etc.
The food processing industry in India has also attracted foreign direct investment (FDI) worth $1,273.96 million between April 2000 and June 2011, according to data provided by the Department of Industrial Policy and Promotion (DIPP).As there is a shift in consumption pattern of food in the processed food market, it accounts for 32 per cent of the total food market. It is estimated to be US$ 29.4 billion in a total of US$ 91.66 billion estimated market. This market has the capability of generating employment of more than 9 million people as estimated by the Confederation of Indian Industry (CII) and has the potential of attracting US$ 33 billion of investment in 10 years in the food processing sector. The Government has formulated and implemented several Plan Schemes. The government is ready to provide financial assistance for setting up and modernizing food processing units, creation of infrastructure, support for research and development and human resource development.
An increase in disposable income causes an increase in demand for food services. The proportion of household expenditure on dining out has increased steadily from 19% in 2000 to over 30% in 2012 (NSSO). The propensity to eat out is positively correlated with rising discretionary incomes, women joining the work force and urbanisation. India’s food services sector has a huge growth potential owing to the accelerating urbanisation. Non casual dining restaurants (NCDR) or fast casual dining restaurants have gained tremendous market share in the last 10-15 years.
2.3 GROWTH OF INDIAN RETAIL INDUSTRY According to the 8th Annual Global Retail Development Index (GRDI) of AT Kearney, Indian retail industry is the most promising and emerging market for investment. In 2007, the retail trade in India had a share of 8-10% in the GDP (Gross Domestic Product) of the country. In 2009, it had raised to 12%. It is also expected to reach 22% by 2010 and expecting continuous increase in the percentage. According to a report by North bride Capita, the India retail industry is expected to grow to US$ 700 billion by 2010.
During the process of transportation, storage of food is really important. However, lack of storage facilities and infrastructure will cause the food, especially fresh food such as fruits, vegetables, meat and fish to be damaged or spoiled in the hot climate as there is no good infrastructure to store and cool the food (FAO, 2011, p. 11). Besides that, unwise household consumption and catering is also one of the causes of food waste (Barilla Center for Food & Nutrition, 2012, p. 61). Some families intended to buy, prepare, cook and serve too much food especially