Others turned to the campaign’s promotions -- noting most of the models used in their advertising campaigns were mainly white. Starbucks CEO, Howard Schultz, has been discussing race related issues for months before the launch of this campaign. The company released a press statement surrounding the issues customers have with this campaign. Starbucks maintains that the efforts began with a company wide meeting of Starbucks Support Center employees in December and the movement quickly spread across the country. Moreover, the company mentioned that it was the employees who wanted to begin conversations with customers to encourage, “greater understanding, empathy [sic] and compassion toward one another”
Folgers Coffee should be advertised during the television show, “The Office”, because of the high ratings, relevancy, and how it is current today. Ratings can be controversial but are still important when it comes to products and television shows. Ratings can determine what kind of revenue will be brought in
Leonard begins building his credibility with numerous scenarios where people were beyond their mind shopping for low priced products. He appeals towards the readers’ emotions to encourage them to stay away from these crazy and insane people. Spend quality time with your family, instead of worrying about products that will still be there later. He strengthens his argument by stating that not going out will help you be a better person, this is another way he used emotions. Leonard expresses himself to his readers as if he believes that Black Friday should take place at a different time.
SOCIAL MEDIA The writer, McGraw Hill Dictionary, says social media is a tool that people used to interact with each other by creating, sharing, and exchanging information and ideas in a virtual network and community. The writer, Varinder Taprial and Priya Kanwar, say social media is a medium used by individuals to be social or become social online by sharing content, news, photos, or the others. So, social media is something that based with internet and people use it for sharing something, creating also interact with each other even in the distance. Does social media give negative effects? Yes, social media gives negative effects in our life.
The presidential debates affected who was elected because people were now able to get to know their candidates and see how the handle things. Source C argues that “television had dumbed down the issues by forcing the candidates to respond to questions instantaneously” and that Kennedy’s win in the debate was “largely a triumph of image over content”. On the contrary, this makes the presidential candidates be shown in a new light. They are asked questions and given a short period of time to come up with a response that reflects what they have to offer and who they are. They no longer have a speech ready and the people can see how they handle being under pressure and in the spotlight.
The second article is by Julie Irwin, “Ethical Consumerism isn’t Dead, It Just Needs Better Marketing.” This article is a complete opposite from the first however it still seems that these customers still have their own idea of what is right and what is wrong. The first article, “Black Friday: Consumerism Versus Civilization” is arguing about Black Friday, the day after Thanksgiving. Andrew Leonard states, “ I am not opposed to vigorous sprees of retail spending. For the sake of the U.S. economy, I would love to see a robust Christmas shopping season and I plan to d o my part. I find the notion that we should “occupy Black Friday””(Andrew Leonard’s “Black Friday: Consumerism vs. Civilization”).
I. INTRODUCTION Social Networking Sites (SNSs) are online platforms that users use to create Personal profiles, associates with companion and fuss in different parts. Social networking sites exhibits individual profile and facilitates with various other activities such as sharing information with each other. Social networking sites grab million of people in the globe who are united these websites into their daily life style. Social networking sites will become famous all over the world.
Certainly, for young children, who are fresh meat for the advertising industry, the idea of a week (or an entire childhood) without TV makes a lot of sense. But shouldn 't men and women be trusted to judge their own dosages, just as they would decide on the number of drinks they can handle at the bar? And shouldn 't we choose our favorite shows because we like them, not because they force our otherwise helpless cortexes to "manage resources" and "recognize long-term patterns"?”. Dana uses this as a claim to infer that people should be the decision makers to what they want to learn and not just assume that television will make us
However, Wal-Mart has notice the probable damage that their employees can generate, thus they establish an alternative approach to Black Friday. They introduce the “10 holiday deals a day” starting at the beginning of November. By using this tactic they can avoid creating chaos from large herds of customers barging in through the store, in which may hurt the company’s image. Having a negative
Social media is now taking over the main discussion in the society. Platforms like Facebook and Twitters are now more frequently used by people to get information. The information spread on the social media, unlike the traditional media, is also hard to prove the credibility. The role of users on social media becomes the producer of the source (Feezell 2017). Other users can also choose what they like to follow.
They argue that Starbucks is becoming too politically correct because the baristas cannot say “merry Christmas” to their customers, but Starbucks still sells Christmas-themed merchandise. Celebrities and politicians, such as Steven Colbert and Donald Trump, have even responded to Feuerstein’s video. This trivial