Solar Light Marketing Strategy
SALES STRATEGY – SOLAR LANTERNS The Product The blue solar lantern is a new solar product manufactured in Germany by CAA Communications And Accessories Int, meets Lighting Global Quality Standards and provides two main functions, that is, mobile phone charging and lighting. It’s Importance Full battery run time is 8 hours when the lantern is on and total area with illumination is 0.75m. In the long run, the product is cheaper and safer than rudimentary ways of lighting houses for example candles and paraffin lamps which are mostly a fire hazard. This product will reduce costs of power for those that use candles or paraffin lamps so instead of constantly purchasing candles or paraffin not to mention match boxes or constantly worrying about whether or not you put out the candle before going to bed or not. Target Market Our main target …show more content…
It might take a few days to deliver the product to the customer or incase of after sales services and customers might not take kindly to this. therefore, TASS will consider selecting and training an agent in Bushenyi to tend to these customer’s needs. 2. MOU with Centenary Bank Centenary Bank signed an MOU with TASS where they commit to provide loans for their customers who have need for solar products and cannot afford them. TASS will introduce this product to Centenary Bank and its customers at whichever branch, do a demonstration on how to operate it and leave a sample at the branch with contact information for other walk-in customers to view it. Risks involved Affordability: the chance that the customers will fail to pay for the product is slim due to the fact that the Bank is offering loans to purchase solar products but nonetheless it’s a risk. The Bank will discuss a payment plan for the loan with it’s customers and incase they default, with notice from the Bank, TASS shall take back the product from the customer until the payment is
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