Swot Analysis For The Body Shop

Unique Selling Point
Being different implies being unique. This is not the function of a particular entity in the organization, but the entire organization as a whole. Value is placed either on the product or the service or in both cases. In order to attain competitive advantage, he suggests focusing on the value that customers seek as the operations strategy. This can be done by looking at the quality, reliability, variety, features, services, location, delivery, after sales support.
On the one hand, it deviates from its fellow cosmetics line with regard to its advertisements. It never made use of famous celebrities nor supermodels to endorse its products. Furthermore, the characteristics that its models possess are far from the stereotypical

However, with the unstable economics and rising prices, the future of The Body Shop remains unclear whether it will continue to grow or even sustain its existence throughout the years to come. The market has been challenging as well and the there has been questions whether The Body Shop can maintains its growth.
To answer the question, The Body Shop came up with a new sustainability framework entitled ‘Enrich Not Exploit’ which incorporates 14 specific measurable CSR targets for 2020.
New targets include ensuring 100% of The Body Shop’s natural ingredients are traceable and sustainably sourced; reducing the energy consumption of The Body Shop stores by 10% every year; and guaranteeing that that 70% of The Body Shop’s product packaging does not contain fossil fuels.
The CSR targets have three pillars which were:
• Enrich our People
• Enrich our Products
• Enrich our Planet
Within these CSR targets, The Body Shop aim to accomplish these visions.
Enrich our People
1. Double our Community Trade programme from 19 to 40 ingredients and help enrich communities that produce

In terms of profit, the success of the latter is likewise the success of the former. Moreover, the former is at an advantage stance, for it competes with the latter while at the same time gaining from it. Most likely in the near future, both of which will be the giants in the arena of cosmetic business. Women and men alike will most likely purchase products that pertain to the body. Women will always spend on cosmetic products. As mentioned in the aforementioned paragraphs, Body Shop’s products stand among the rest of the cosmetic products. In relation to this, its suppliers come from the ethnic or cultural groups in different Third World countries that it