Case Study: Lucacio

Business Plan

Lucacio’s store,

311 Rees Hall,

Portsmouth,

PO1 3AP

Content

1.Business overview

1.1 Ideal Customer

1.2. USP (Unique Selling Point)

1.3. Mission statement

1.4. Keys to success

1.5. Objectives

1.6. PESTLE Analysis

1.7.Ethical Issues

2. Company Overview 2.1. Product and service

3. Brand personality

4. SWOT analysis 5. Management

6.Organisational Chart

1. Business overview

Lucacio’s men boutique is an upscale men's suit store that will open in July next year. The Lucacio’s men boutique offer the opportunity for our customers to adjust

• ECONOMIC

Increase in cotton prices from where the company sources some of its products also added a financial strain on the Lucacio’s men boutique bottom line and together with relatively high global inflation; all these economic factors had an impact on the sales and profit margins of Lucacio’s men boutique. Another economic factor from the external environment that helped to further limit the growth of Lucacio’s men boutique is less availability of consumer credit to both consumers and businesses alike. The recent spike in mortgage rates announced by mortgage lenders is indicative of an economic environment where credit conditions remain gloomy.

• SOCIAL

As Table 1 showed, social factors in a Pestle analysis include changes in demographics, labour and social mobility, lifestyles or changes in fashion. Social changes have the potential to be either threats or opportunities for Lucacio’s men

Possessing or using firearms or any other deadly weapons while on Company premises or while conducting Company business

x. Refusal to perform a reasonable job assignment, which is not illegal, immoral, unethical or hazardous. xi. Members shall endeavor to maintain good relations with their employees, applying the principles of good human relations in their daily work.

2. Company Overview

Lucacio’s men boutique is an upscale men's suit store that will open in July next year. The Lucacio’s men boutique offer the opportunity for our customers to adjust and personalise their suit as they wish in terms of colour, length, fabric and style. This will ensure that our customers are well dressed.

Company Ownership

Lucacio’s men boutique has been established as a Sole trader due to the ease of formation, and simplicity of the structure and tax record keeping.

2.1. Product and Services

• Exclusive products

Lucacio’s men boutique will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel lines and in addition to the fabulous modern suits, we will have other selections such as casual suits, party suits, and office suits, all designed in the store. All the suits designed in the store can be made slim fit, classic fit or modern fit.

• Exclusive