Swot Analysis Of Bp Hotel

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Table1 below shows macro forces affected the Hotel BMP operation using PESTEL model.
Hotel BMP: PESTEL Analysis
Forces Analysis
Political Political instability in Philippine and terrorist threats can affect hospitality industry including hotel businesses.
Economical GDP growth of the country does affect tourism and attract foreign investments
Social Language is a crucial factor and English is widely use in Manila thus helps to attracts tourist.
Technological Information Technology (IT) help people to choose and book the hotel online according to their preferences without the need to use travel agents.
Environmental Due to its location, Philippines is prone to natural disasters including earthquakes and volcanic eruptions and big typhoons.
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Threat of Substitutes The emerging and upcoming trend of Air BNB in Makati. Air BNB is the world’s biggest accommodation website which let people to offer or rent their house, apartments or rooms to guests. AirBNB become a threat to BMP Hotel as it offer living at local home experience to guests with very reasonable price.
Bargaining Power of Customer The bargaining power of customer is quite high for BMP Hotel. This is due to many competitors at the same location as BMP Hotel. The effect can clearly be seen during peak season. Although the competitors are higher rated hotels, but because they offering almost the same price as a 3-star hotel with better ambience and facilities, customer will definitely fall into it.
Bargaining Power of Suppliers The bargaining power of suppliers is low because BMP Hotel does not rely on limited number of suppliers. They have plenty of suppliers local and international providing stocks for hotel’s operation. Besides, supplier seldom switching cost to avoid losing their business with BMP

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