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Swot Analysis Bridgestone

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3. Product market Focused Bridgestone planes for 2017 focusing on the sponsorship and TV Ads, for the Mid- term management planes Bridgestone tires high quality that are dependable to the customer, because safety is the number one priority to the company. Accordingly, Bridgestone customers would be able to rely on its products and focuses its efforts on continually technology improvement its tires, other products. These competences translated into sustainable competitive advantage by Bridgestone market base to include not only new geographic area, but also new customers within areas, such as appealing to new generation of customers. Bridgestone’s aims to work on satisfying all the needs of its customers. 4. Company analysis Figure 2 , Src.Bridgestone.com …show more content…

However, at the financial statement of Bridgestone Corporation a rapid growth was noticeable in the Revenues specially from year 2012-2013 by 15% and from year 2013-2014 by 3% less than expected, from year 2014-2015 the increase by 4% due to an increase in the unit sales of tires and deprecation of the yen, year 2015 -2016 shows signified decrease in the revenues by -12%. The average yen/dollar exchange rate in 2015 was ¥121, compared with ¥106 in the previous year 2014, while the average yen/euro exchange rate in 2015 was ¥134 compared with ¥120 in the previous year 2014. Analyzing the company by taking sales revenues in the business segments, in 2012, the sales revenue of Bridgestone in tire business was ¥2.5541 hundred million, the revenue sales for the tires …show more content…

“Moreover, expanding sales of highly competitive products and services in the global market through promoting innovation, building and enhancing solutions business that extend and grow their sales of its products, (Table1) shows company effort for investing in the R&D and the increase of the spending from 2015 to 2016 by 1~2% to prove company efforts to go real global” (Bridgestone 2016 Business Report for the 98th Fiscal,

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