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Swot Analysis Of Britannia

940 Words4 Pages

Overview of Britannia:
1) Indian Based Company established in Kolkata in the year 1892.
2) Manufactures Biscuits, Dairy Products, bread, Rusk and Cakes.
3) In 1921: Became the first company in the east of Suez canal to use ovens.
4) In 1999: Came out with a successful campaign called: “Britannia Khao-World Cup Jao”. Profits rose by more than 35%.
5) In 2001: “Britannia was ranked as One of India’s biggest brands.
6) In 2002, Forbes ranked Britannia 2nd in Top 200 small companies in the world.
7) Business World gave the award of most respected company to Britannia in the year 2011
8) Positions itself on Taste and Health platform.
9) Today, Britannia is a leading food company in India with over 6000 crores in revenues, delivers products in over 5 categories through 3.5 million retail outlets across India.
Britannia Biscuits Portfolio: Britannia Biscuits

Glucose Cream Cookies Health Digestive Others

Glucose : Tiger and Milk Bikis
Cream : Bourbon, Treat and Milk Bikis
Cookies: Britannia cookies and Good Day
Health Digestive: Marie Gold and Nutri-Choice
Others : 50-50, Little Hearts and Nice Time

Macro Environment Analysis:
Political And Legal:
Political And Legal factors influence organisations in many ways. These factors can create advantages and opportunities for organisations. Conversely they can place obligations and duties on organisations. Political and Legal factors which influence the

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