Swot Analysis Of British Petroleum
1.1 Strong brand value
British Petroleum (BP) is one of the world’s famous brands which operate since the beginning of the 19th century. It has a powerful holds in the market of United States which is also one of the largest consumers of oil and gas in the world. Based on Fortune Global 500 in year 2018, its brand was ranked at 66th with USD 19,610 million of brand value. It is still within the top 100 most valuable brands in the world. Not only that, BP brand was among the top 10 most valuable brands within the oil and gas industry (Brand Finance, 2018). Thus, a strong brand is an internal strength due to it can provide a competitive advantage for the company compared to other smaller brands in the industry (BP 's strategic management).
1.2 Human Resources
Human resources explain the skills, knowledge and ability of employees within the organization. There are about fifty-thousand people being employed by TNK-BP while around 300 staff in the BP group in Russia which shows an obvious difference between the group and the joint venture. Besides, a 177,000 days of training which undertaken over a five-year period has been invested heavily by TNK-BP to continuous professional development to maintain competitive advantage of human resources (BP in Russia:Analysis of the TNK-BP Failure, n.d.).
1.3 Strong Operational Performance
The company which operates globally allows BP to serve a huge market and disseminate the risks to the business. BP is putting effort to positioning
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