Swot Analysis Of Built-In Appliance

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Market size and forecast by value and volume Built-in appliances have a huge growth in India. Rising population, purchasing power and increasing expenditure on promotional programs and by companies in order to aware customers has led to the growth of the built-in appliance segment in India. High-end consumers are seeking more lifestyle-based home products today. Whirlpool’s Built-In appliances strategically entered India, when the awareness about cuisines, food and appliances was at its pace. People have now realized that Kitchen is an important part of their home and also a way to peep inside the lifestyle of families. The total built-in appliances business in India is around Rs. 1,000 crore this year, of which 80% is held by mass players…show more content…
Among all the categories, Built-In ovens dominate the Indian market in the entire segment. Since, built-in ovens are easy to clean, quiet and consume less powers, they are preferred over traditional ovens. According to the statistics available till now, northern India was the largest consumer of Built-in ovens in India and it is expected that the region will continue to dominate the segment. Whirlpool is amongst one of the major players operating in India in the Built-in kitchen appliance…show more content…
Rising Prominence in Hypermarkets and Supermarkets The Indian retail sector is going through a transformation and Indian emerging market is witnessing a significant change in its growth and investment pattern. Growing penetration of hypermarkets and supermarkets in India is playing a crucial role in creating awareness amongst the consumers. This growing awareness has inclined the consumers to look at glamorizing their kitchens with svelte and sleek gadgets that are cleverly woven into the cabinetry, yet are highly functional in nature. Whirlpool is offering its customers with European range of products that are well crafted in design, durable and are best in technology. Whirlpool is a market leader in Europe and import 90% of its product portfolio from the continent. Whirlpool has also established its own experiential centers of Built-In appliances that showcases the best of Whirlpool cabinetry products under the same roof. People who are interested in buying Built-in appliances can visit these stores, experience them and place their order at the same place. Pricing analysis (Easy Financing & Emergence of New Payment

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