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Swot Analysis Of Burger King

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INTRODUCTION ABOUT A COMPANY

Burger King company, which is usually abbreviated as BK is a global chain of hamburger fast food restaurants from America headquartered in Miami, Florida. This company began in Jacksonville, Florida in 1953 as Insta-Burger king restaurant chain. After having huge financial issues a year later, David Edgerton and James McLamore purchased the company, and have renamed it into Burger King. A lot of owners have changed during the next half century. Burger King Corporation is the second largest fast food chain in the United States of America. More than 10,4000 restaurants are being franchises by this company, with locations in every 50 state and 56 other countries. It is believed that this company server 15.7 million customers per day. During 1990s, Burger King had falling sales and deteriorating franchisee relations. The company was sold to investors led by Texas Pacific Group in 2002.

ETHICS, VALUES AND RESPONSIBILITY OF A COMPANY

When talking about any company’s ethical values and responsibilities, it all sums up to few certain things, the way a company behaves with its employees, company’s commitment to their product, relationship with customers, company’s responsibility towards environment, general loyalty etc.
Choosing Burger King Company and researching about it made me found out a lot of things I have never known about this company. They believe in doing business as the right corporate citizen of US-a in today’s global marketplace, while

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