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Swot Analysis Of Burgers

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Introduction

The processed food and beverage sector has become an important component of the Malaysian economy. The sector contributed about 10% to Malaysia’s manufacturing output in 2009 and attracted a total of RM1.9bil in investments for 69 projects (Najumudeen, 2012).Established in July, 2012, myBurgerLab is a gourmet burger company located somewhere in land not too far away from the great city of Kuala Lumpur, Malaysia. Burgers so good, people travel far and wide and sometimes queue up for approximately an hour. (Venus, 2013) Inspired by the Heston Blumenthal’s techniques , and also inspired by Shake Shack( US) , In-N-Out (US), Grill’d (Australia) , GBK (UK) and the fans , it shows out with no surprise why did myBurgerLab is earning …show more content…

It has to satisfy customer’s needs. Myburgerlab’s burger is home-made and can enjoy fast and simple. Their target market is modern people who want to have a quick meal and fresh things. They offer various types of burgers and drinks and also have special menus for vegetarians. Customer can add ingredient like extra patty, fried egg, hash brown and cheese etc. The burger can be enjoyed according to personal preference. Myburgerlab uses black bun made with charcoal powder to differentiate from other competitors. They use marketing strategy to naturally conjure up the image of Myburgerlab when you hear the word “black bun”. It is simple branding technique that affect consumer buying decision behavior. In addition, all the beef patties in the burgers are made 100% Australian and potatoes are 100% fresh without preservatives. Moreover, they provide high quality products to customer based on HALAL standards. They provide not only burger but also side dishes such as pasta, soup, meatball with special sauce and roasted honey chicken wings. Everyone can enjoy the meal with wide range of food. The firm serves instantly made burger instead of pre-made burger. It meets the consumer needs to get fresh foods. Their services are also very meticulous. In Myburgerlab, customer can use free fast Wi-Fi and they provide catering services. When you have meeting and need to eat fast, simple and fresh something, you can use catering services. The staffs are well trained and always work hard to research and develop new menu for loyal customer. They launch new product considering the preference of customer and their nutrition requirements. Management’s effort and their successful product strategies tremendously increased the sales, and it has now become the one of the favorite place to eat for KL

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