Swot Analysis Of Bus Eireann

Introduction
Company Summary
Bus Éireann is an Irish bus and coach operator providing services throughout Ireland (except Dublin city) and Northern Ireland. The company’s primary heart is Busaras (Central Bus Station is located in Store Street, Central Dublin).
It was established in February of 1987 (27 years ago) when it split out from Córas Iompair Éireann. The company’s logo incorporated a red Irish setter, a breed dog which originated in Ireland, and traditionally this dog is considered friendly, reliable and fast, characteristics that the company wants to have to offer a good service for the customers.
Bus Eireann is a public service, which means it must receive permission from the Department of Transport for any alterations to services

An operational HRM strategy ought to be thoroughly aligned to the organisational business plan. This safeguards the company’s employment policies and practices which are in line with business plan (business 2000.ie)
Bus Éireann is presently progressing towards a competency- based approach to HRM, this approach recognises that employees are an organisation’s most valued asset and they focus on improving employee’s skills, attitude and knowledge in order to make the most of their influence or contribution to the achievement of the company. By so doing it improves Bus Éireann’s capability to retain valued staffs.
The mission statement of Bus Éireann replicates this methodology to succeed by providing outstanding services to its customers through a dedicated team. HRM is an important strategic function in Bus Éireann and it symbolised at a senior management level.
The management ideology of Bus Éireann is to invest in their employees by carrying out training and development programmes, this training programme is for new employees and also for fulltime and part time

In terms of innovation Bus Éireann is continuous improving their facilities in the fleets and increasing the routes that operates in Ireland. At the vein, it is offered a free Wi-Fi on all Express services, the possibility of buying the ticket online and the iPhone Mobile Travel App that gives customer information of when exactly the next bus will arrive and the different stops. However, the differentiation between this firm and the competitors is found in the role of the Human Resources, which puts a remarkable focus on training for staff in all the areas, and there are minimum requirements to apply to some