Swot Analysis Of Butter And Olive
Part 1:
(1) Background of the Company
The chefs working at Butter & Olive, they had been spending lengthy years mastering the fine art about baking in Taiwan. Their homecoming heralded the much-anticipated birth of Butter & Olive. Butter & Olive is a contemporary bakery lounge and also a professional baking place like no others that aims to train and produce a new generation of master chefs that are adapted to the latest knowledge, trends and skills, especially in Taiwanese pastry and baking.
The syllabus of Butter & Olive is to meticulously craft and to continuously update in the hope of imbuing all of their concerned with great self-confidence that is fuelled with deep and strong passionate. So that, all of them can also substantial themselves with enthusiasm upon from graduating from Butter & Olive.
(2)Current Marketing Situation
(a)
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(4) Marketing Mix Strategy For Butter & Olive, the target markets for them are all the ages without bothering gender, ages and status. As example, young children especially love eating cakes, as the chocolates ones are their favourites and are also popular within them. Since chocolates are delicious, then Butter & Olive also sells cakes and breads with chocolates to the children. As for the position for Butter & Olive, definitely it will be standing at a crowded city or around the school and residence areas. Primary and secondary students usually have tuition or school activities after or before school. So, to make their time can be wisely used, the students might want to buy something that can be eaten easily and can be taken away immediately.
Since students might be the regular customers of Butter & Olive, they might want the prices of the products to be cheap and also can be full after taken in. So, Butter & Olive can do some promotions by buy 5 free 1 during weekdays or promotions for 10% at weekends. With this strategy, Butter & Olive surely can attracts a lot of students to come towards them, making the business
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