Procter And Gamble Marketing Strategy

Chapter 1
INTRODUCTION
P&G was originated in the US in 1837 by two men who bump into accidentally. William Procter and James Gamble were from England and Ireland correspondingly and were on isolated journeys through the United States when the encounters of travel headed both of them to Cincinnati. The father of the two sisters Olivia and Elizabeth Norris induced them to become business partners and in 1837, a modest but gallant new enterprise called Procter & Gamble was born. And by that it began as a small, family-oriented soap and candle company produced and succeeded, inspired by P&G’s Persistence of providing products and services of higher quality and value. There are lots of products that P
Chapter 2
TARGET AUDIENCE
Have you ever

Posters can catch the eyes of customers and make them aware of a product that they haven’t known yet. It has a powerful ability to stick in people’s minds can have enormous advantages for businesses wants to build brand awareness. Posters have cheaper cost, easily visible, encourage active response, and catch the attention of you audience. Poster promotions mark as an effective and efficient way to get people involved with our chosen message. A great poster design spread across our target market and with a good call to action we should receive a great response for our efforts. We choose posters because it can be put in different area where we want Camay product to be well known and spread the advantages of using the soap. We can hang numerous posters in one location to increase brand visibility. It 's somewhat normal to see whole rows of the same poster covering the side of a street. The main advantage of using posters is that they can be put just about anywhere and seen by almost

Not only we want the consumers to be aware of the brand but also we wanted to show them the effectiveness of it by showing them how it works by using our media vehicles. We used plain folks because we want to show to our audience that Camay soap is for everyone, it has good quality yet has an affordable price. In the TVC that we made we showcase the effectiveness of Camay soap to the users. We also showed in the posters the simplicity but elegant appearance of Camay soap with the use of our model. It only prove to the customers that when you use Camay soap even though you don’t apply make- up, you will still look beautiful having a whiter skin that can make every people that will see you notice the different glow of your skin that only Camay can give it to you. We wanted to show and remind the consumers that Camay soap is not only for a whiter skin but also to have a fair complexion that was accompanied by smoother and having a pure soap that is