Swot Analysis Of Calvin Klein
CALVIN KLEIN Calvin Klein is one of the best known designer names in the world, offering a modern design aesthetic. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewelry. Brand Identity of Calvin Klein; Attributes; Calvin Klein makes high quality textiled and high quality designed clothes. Benefits; Young people seeking attention. They are buying for stylish, fashionable, modern. • Functional Benefits; Calvin Klein means, being elegant and stylish. • Emotional Benefits; Fashionable and stylish. • Self-expression Benefits; Feel yourself like a model. Typical User; Young society, who likes to be stylish Typical Usage; Wearing high quality textile and modern style. Personality; Calvin Klein …show more content…
Positioning Possible opponents can be luxury brands and well- known ones, like Prada, Gucci, Hugo Boss, Armani etc. In textile market, there are several companies which produces high quality clothes for their customers. If we compare Calvin Klein and others, we will see that majority of young customers will choose Calvin Klein. Also, cause of parfum sector, Calvin Klein is racing with Tom Ford, Hugo Boss… etc. Social Media Channels Calvin Klein: Targets young people on social media. Calvin Klein has 10.5 million fans on Facebook, 2.7 million followers on Twitter and 2.4 million followers on Instagram. Calvin Klein uses all those social media sites to appier young and stylish and effect all customers with their products and also with popular faces. Around 70,000 people start to follow Calvin Klein monthly. They show their products on social media with popular people and effect the people with this way. And also they show their fashion shows on social media to introduce their products to fans. Strategy And …show more content…
The idea of their online strategy is showing people how to be stylish and elegant. When you go out with your friends, work, school, sport, etc. how to attract people. Most of the time they are using celebrities to advertise their brand and some promotions. Particularly, they are using fashion models and fitness models to advertise their underwear products. It constitutes people’s mind that, if you have shape body or even if you are doing any kind of sports, you should wear Calvin Klein’ s underwears. They using sexually effects on people. For example; Justin Bieber who has effects on young girls, gave poses with Calvin Klein underwears which is getting attention and win recognition. (http://www.lookinsideyou.com/wpcontent/uploads/2015/01/tumblr_nbo8hsyUGq1rbwxl0o1_500.png) Facebook; (https://www.facebook.com/CalvinKlein) They have over 10.604.593 people in their facebook page. They are showing their new products, new season clothes and famous people who wears Calvin Klein. The main idea is, ‘’If you wear our brand, you will wear the same with your
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