Cannon Company Swot Analysis

What is CANON Company? It always be one the words from the daily conversation of people. CANON Company is one of the ‘big guns’ in the photography world for over half a century. CANON stays a significant potency in the market today.

This is particularly true in the digital single lens reflects (DSLR) sector which provides a broad range of technical services where it has held the number one or number two position since the introduction of the EOS 30D (fully ‘homegrown’ model) and the EOS 300D (first consumer DSLR).

Back then in 1933, there was a young gynecologist named Takeshi Mitarai worked with some technician friends developed a few cameras. They had founded Precision Optical Instrument Laboratory in Roppongi, Minato-ku, Japan. Mitarai

Canon started out their company with a handful of employees and burning passion. The company soon became a world – renowned a camera maker and is now a global multi media corporation. Beyond 60 years of technological expertise under our belt, our passion remains unchanged. CANON continued using its technologies to give advantage to people as it pursues its objectives of becoming a company that is loved by people throughout the world.

Before it reached the shores of Malaysia, CANON started from a small laboratory in Roppongi area of Tokyo to produce high-quality Japanese cameras. They managed to build a prototype named Kwanon after the Buddhist Goddess of Mercy. The CANON’s first president is Takeshi Mitarai who saw CANON could succeed in doing their business around the world. In 1955, CANON made its mark in the global market with the opening of a U.S. office in New York City. In order to diverse their products, the company took further steps toward diversification by adding electrical, physical and chemical technologies to its optical and precision

However, the company incurred debts of more than 840 billion yen which signaling them to improve its financial constitution. After CANON faced the crisis and get stabilized back, the company spread their wings to many other countries. The company was enterprising their vision and burning passion and reached the shores of Malaysia.

In 1987, CANON Marketing Sdn.Bhd. (Malaysia) was born and started its operation before it became the major corporate player in Malaysia. It focused on the objective of providing outstanding products and encouraging Malaysian’s citizens to invest in CANON according to considerable time and effort in developing channels to enter the market. Canon Malaysia Sdn. Bhd. Become a brand synonymous with many market since its first establishment.

It is proven that CANON Sdn. Bhd. achieved their success due to the products invented through all this while. The first ever product which CANON invented in Malaysia is plain paper fax and color copier. Followed by highly Bubble Jet Printer and the first ever color fax machine in Malaysia. In addition, CANON also produced the world’s smallest and slimmest DVD Camcoder in 2006. And the list of products continues to propagate and makes CANON to be better known and trusted by people around the world. Now, it becomes the world’s leading manufactures of