ipl-logo

Swot Analysis Of Carrefour

1038 Words5 Pages

As the second largest retailer in the world, Carrefour has its own strategies to stand up firmly in the European market and penetrate into other foreign continents. The company’s general philosophy, according to Kamath and Godin (2001), consists of the following five principles. (1) A simple and clear idea: to offer customers a wide range of products with self-service, free parking and low prices (2) A developing idea: to evolve constantly (e.g. new products and new services) in order to meet customers’ needs (3) A universal idea: to export its managerial concept to all the markets and to adapt its strategies to the cultural situation of each market (4) A state of mind: to maintain its storekeeper’s and customer-oriented spirit (5) A commitment: to implement its long-term social commitment with its customers, employees, suppliers In terms of the SWOT analysis of Carrefour, according to the report of Canadean (2013), the situation which Carrefour faces can be described as below. (1) Strengths: Carrefour operates more than 9,000 stores in three regions of the world: Europe, Asia and Latin America. This wide global presence, in additional to a broad product and brand portfolio, help Carrefour find new business opportunities and cater to different customers’ demands. It has a wide range of store formats, including hypermarkets, supermarkets, Cash and Carry, hard discount and convenience stores. Different store formats serve as an access to a wider customer base. (2) Weakness:

Show More
Related

  • Executive Summary For Kohl's

    952 Words  | 4 Pages

    To attain this target, a marketing budget of $10M will be needed. This will allow Kohl’s to reposition and compete against other big box stores such as Walmart, Target, Macys, and online giant’s like Amazon and eBay. Situation and Analysis Competition in the mega retail stores is becoming tougher and tougher. Various changes in this industry such as clothing, groceries, and electronics are making it tougher for stores to survive within the industry. As a result, Kohl’s needs to reposition itself by entering into new markets that will appeal not only to middle age women but the millennial generation.

    Read More

  • Kohl's Essay

    566 Words  | 3 Pages

    Kohl’s a company that takes care of their customers, employees, and those that are less fortunate. Their focus is the well being and the growth of the families that work for them and the families that maintain the department store open. In other words, it’s core is based on helping others. The system designed to convenience everyone involved. As a result, it has spread to 1,160 locations in the US, 986 being innovative stores that are 88,000 gross square feet of retail space, and 178 non-innovative stores in 55,000 to 68,000 gross square feet of retail space.

    Read More

  • Porter's Five Forces Of Tesco

    1680 Words  | 7 Pages

    Tesco is amongst the largest food retailers in the United Kingdom (U.K) with over 3,400 stores and staff amounting up to 310,000. Tesco operates predominately in Europe and America with their headquarters located in the U.K. Tesco has the greatest market share in the U.K dominating approximately 28% of the overall market at the end of 2017. However, there is a constant battle in the highly competitive U.K supermarket industry with the four major players being Tesco, Sainsbury, ASDA and Morrisons. In recent years, Tesco has had to change their business model as well as their services to stay a market leader and differ-entiate from the competition. To find the main sources of competitive advantage that Tesco has over its competitors an analysis of the structure of the industry should be under-taken (Porter, 1980).

    Read More

  • Compare And Contrast Essay On Macy S Vs Kohl's

    232 Words  | 1 Pages

    Consumers are opting for online purchasing options that make them buy the products as per their own convenience, which includes in store pickups and home delivery. It also helps them get products that are refurbished, discounted, and have the best reviews. Therefore, the main reason for the closing of the stores is the competition between online and offline retailing. This competition has led to the rapidly declining annual income of major retailers such as Macy’s and Kohl’s. Macy’s and Kohl’s are closing their store and consolidating their strategic positions.

    Read More

  • Swot Analysis Of Target Corporation

    956 Words  | 4 Pages

    I. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.

    Read More

  • Why Is Trader Joe's A Good Retailer For International Expansion

    3328 Words  | 14 Pages

    Introduction As the world we live in today continues to flatten, new channels begin to emerge across the globe. The technological age that we live in today has forever changed they way retailing functions, creating new opportunities for international success. However, the thought of internationalization can be daunting for many retailers, especially due the large history of retailers who have expanded internationally and then failed. Although this type of expansion can be overwhelming, if done properly, the new retail format can generate a great deal of success for the retailer.

    Read More

  • Moet Hennessy Louis Vuitton: Case Study (LVMH)

    1588 Words  | 7 Pages

    1 Introduction LVMH differentiates itself from the competitors for many a reasons. The prominent of them include leadership, well recognized brand, and a prioritizing on tradition of innovation. These are goals that have been designed by CEO and Chairman Bernard Arnault. The brands show resilience to the economic recession, as sales and profit have not been affected much.

    Read More

  • Swot Analysis Of Trader Joe's

    1012 Words  | 5 Pages

    TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.

    Read More

  • Pest Analysis Of Victoria Secret

    1466 Words  | 6 Pages

    Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

    Read More

  • Pestel Analysis Of Clothing Industry

    901 Words  | 4 Pages

    For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).

    Read More

  • Swot Analysis Of Burger King

    1482 Words  | 6 Pages

    Menu Burger king believed that its strength was in its menu which targeted only a certain section of consumers and realised that it had to make changes to be able to compete with its close competitors. It introduced 21 new and improved menu items consisting of mango and strawberry-banana smoothies, “Garden Fresh” salads, chicken wraps, mocha, crispy chicken strips, caramel frappes the expanded menu took cues from both McDonald’s and Starbucks. Earlier burgers kings target was young men with an appetite but with the changes in the menu it was able to attract a larger segment of the population include women, families and the health conscious. Burger king believe that its focus on their food will provide us the opportunity to meaningfully increase same store sales and margins. Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide.

    Read More

  • Sainsbury's Strategic Analysis Essay

    975 Words  | 4 Pages

    Sainsbury's was set up in 1869 and since then, it has changed into the second most vital store chain in the UK, it works in more than 1200 general stores and solace stores where it uses more than 161,000 partners to facilitate the deliverance of the goods and services of the supermarket. , It is rated number 80 in the list that entails businesses whose total value add up to more than 5500 million euros in the world. By analyzing the strategic analysis of the company, we will be able to survey the strengths, opportunities, weakness and threats in the relationship with its structure and operations in the UK and general markets concerning its retail business. It also looks at a critical analysis and evaluation of the main future directions for strategic growth of the firm. The assets and ventures of the organization together ought to be utilized to eradicate the failures and the threats so as to build up a demanding philosophy against the dangers seen as threatening the progress of the company.

    Read More

  • Strategic Analysis Of Tesco

    2170 Words  | 9 Pages

    Executive Summary The following report was conducted in order to suggest target markets and strategic recommendations based on evaluation of the business environment, market segments and strategy of Tesco Plc and the factors contributing to the company's corporate position in the retail market. Tesco’s size and brand identity are primary contributing factors to their current place in the market and their large customer base. They have faced considerable challenges since the economic recession as the consumer trend has been to look for cheaper alternatives and poor strategic decisions have led to a decrease in profits and slow in growth. Tesco’s brand identity, customer orientation, propensity to innovate and positioning in comparison to competitors

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.

    Read More

  • Khind Holdings Berhad Swot Analysis

    2240 Words  | 9 Pages

    The current ratio is a liquidity and efficiency ratio that measures a firm's ability to pay off its short-term liabilities with its current assets. In the year 2012, KHB had a current ratio of 1.688 but it comes to decrease in 2013 to a 1.642. The ratio in the year 2014 was 1.670 indicating a slight increase. The competitor of KHB, the PMMB had a current ratio of 4.785, 4.012 and 3.622 from the year 2012 to 2014 respectively. A current ratio should be more than 2.0 as a higher current ratio indicates a more promising current debt payments.

    Read More

More about Swot Analysis Of Carrefour

Open Document