Swot Analysis Of Casino

Strategic issues
While the existence of casinos brings well-pronounced and obvious economic benefits, there is still a need to remain aware of the negative impacts of such developments. To maximize utilization, to build toward long-term success, it will be important to observe a community’s ability to handle issues, to focus on the health and integrity of the gambling industry and the value of the experience to the state’s visitors.
The best model to analyze the strategic issues is using PEST Analysis. It is the framework of the different macro-environmental factors that could be useful for analyzing the situation in Macau.
Political factors -There was a crackdown in China, which is a campaign that Government implemented to minimize corruption.

Macau’s inability to handle amassing tourism impacts will lead to dip in the tourist influxes. There is a superior need for the casino city to screen the rate and level of extreme development and to maintain these limits to reduce the effects on the environment to maintainable levels. Most important issue is to control the environmental and social impacts which are brought by these rapid developments happening in the city.
Recommendations:
Macau was winning the game by positioning Gambling Tourism as its differentiated industry. But due to the threat imposed by the issues identified in our PEST analysis, we have come up with some recommendations for Macau in general and also some policy recommendations for the Government of

One of the options could be to promote innovation, which can be done by focusing on “Entrepreneurship”. It can be accomplished by encouraging the youngsters and students in the region to think of new ideas and launch start-up companies. Government can take initiative to come up with competitions in order to motivate youngsters. When an economy is facing challenging times, the best solution is to inculcate entrepreneurial spirit.
Building a foundation for setting up other industries:
Efficient development of the infrastructure of the cluster can stimulate the growth of other industries as well. This will include development of the International Airport, by collaborating with China for land reclamation to accommodate the ever growing crowd in Macau. Transportation can be enhanced by partnering with Hong Kong.
New initiatives for Tourism
Gambling industry is the only attraction for tourists to visit Macau. This perception of tourists can be changed by developing other tourism projects. One of the ways to do this is by bringing back the old trend of fishing. This will enable locals to engage in fishing industry. These steps would help in reducing unemployment as well.

Rehabilitation