A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor, …show more content…
Hence, customers would feel more confident in their investment, knowing that their money would not be put to waste, especially as brand image is determined from the perception of existing, as well as, potential customers. Apart from the product aspect, Caterpillar also hold a strong brand image regarding its corporate social responsibility. That it strives to have zero accidents as well as creates products that benefit the environment. Additionally, Caterpillar holds a large portfolio of products. This supports the firm in catering for a wider range of customers and their needs accordingly. As a result of the recent acquisition of Bucyrus, Caterpillar was able to complete its range of mining products that it needed to compete with Joy Global, Komatsu Ltd., etc, as seen in Fig. 1. Furthermore, Caterpillar offers an excellent and extensive dealer service that is standardised around the world. For example, Monark CAT, the dealership in Philippines offers online ordering of equipment parts, as well as the rental store and product support which can be compared to Trakindo, in Indonesia and even in Quinn CAT in Central and Southern California and to be seen offer the same …show more content…
lacks solidified connections with firms in emerging markets. For instance, after entering the Chinese market, the firm has not been successful in gaining market share, but instead started losing market share due to many local companies grabbing sales, such as Sany Heavy - the principal rival of CAT in China, hence only contributing 3% to CAT’s worldwide sales. Due to CAT’s objectives, they could be less competitive with prices, as locally produced goods — those by Sany Heavy or Siwei for instance — are less costly and hence cheaper for customers, whilst CAT persist on delivering premium products. Thus, the lack of connections or partnerships and alliances with local companies make it more difficult for CAT to successfully earn revenue. In the United States, CAT is reliant on the real estate housing market to ensure revenues. After the US subprime lending crisis in 2008, that took a toll on the earnings of CAT from heavy equipment, CAT still relies on the construction industry as one of its main revenue streams, as seen in fig. 2. A point can be made that if Caterpillar doesn’t rely more on other revenue streams such as its financial products, a downturn in the real estate market can damage CAT’s earnings
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Hi, Rebeeca A brand that I 'm loyal to a bubble tea and smoothie spot called, Fruitealicious. My loyalty is strong to this brand, because I been going to this place for years, and I know I can always get a refreshing smoothie from Fruitealicious. Also, Fruitealicious offers a program for there customers, which allows them to get $2 off one of the
Businesses like Toms, that explicitly donate one pair of shoes for every pair purchased, have not always been present. Even businesses like Costco, that may just focus on investing heavily in how they treat and educate their workers have not always been a societal norm. This is because the idea of businesses having actively practicing a responsibility to their communities is relatively new. We have seen recent unprecedented competitive conditions that have compelled companies to look to strategy experts for answers to the following questions: (1) what does corporate responsibility mean and how can we measure our performance in it; (2) why are consumers concerned with this construct of corporate responsibility and what social issues matter to
To make your breakfast healthy and delicious, there are a few low carb recipes for you. These are simple and healthy: Recipe 01: Steak and Eggs with Tomatoes • 1 teaspoon olive oil • 1 pound steak • Salt and black pepper • 4 medium tomatoes, sliced into halves • 4 eggs • 1 tablespoon oregano (fresh and chopped) DIRECTIONS: Take a large pan and keep it on a medium heat with 1 dollop of oil. Sprinkle salt and pepper on the steaks.
In terms of risk, one must also take into account the qualitative risk of investing in Foot Locker. Indeed Foot locker has a lot of exposure to a small amount of suppliers. FL is very exposed to any poor performance of Nike or its other large suppliers. However, Nike has continuously reassured us of continued strength in the future, and FL will be a main beneficiary of that. Foot Locker could also lose business to competitors such as Nike and Adidas which could sell increasingly more product directly to consumers, cutting out the middleman.
From analyzing the gross profit margin percentage, The Home Depot regressed by .03% from Fiscal 2015 (34.19%) to Fiscal 2016 (34.16%). However, this regression has little impact on the company's profitability. The company was still able to maintain an adequate selling price above its cost of goods sold. The Home Depot's operating income percentage, which determines the company's ability to earn operating income from sales, shows that the company had an increase of .89%, increasing from 13.30% in 2015 to 14.19% in 2016. While reviewing the net profit margin percentage, which is the company's ability to earn net income from its sales, an increase from 7.92% in 2015 to 8.41% in 2016 occurred.
Abstract Cause – Related Marketing as part of corporate social responsibility, becomes an increasingly used by companies in the market. Some of the benefits of the cause related marketing campaigns is attracting new customers , increasing sales of products , or services creating positive brand image and raising funds for a social cause. And there are many companies followed this concept in there markets . The cause related marketing has an impact on consumers choices , so they prefer to by from them because they can meet there needs and help the community by paying the same price. What is Cause related marketing (CRM) ?
A swot analysis is an analytical tool whereby the positive and negative internal and external aspects of a company or entrepreneur are analysed. RIHANNA’S STRENGHTS: A strength is an internal positive factor that can benefit a company or an entrepreneur. Rihanna has an enormous fan base which will benefit her as it will ensure the continued and unconditional support which means that her profits will be continual.
Corporate Social Responsibility (CSR) initiatives seem to be a business imperative nowadays. In a survey done by McKincey (2009), over 80% of interviewed CFOs claimed that corporate social responsibility is included in their evaluation standards of business projects. And the majority of respondents believed in remarkably positive contributions of CSR to shareholders’ value, especially long term benefits. Apparently, fashion industry has realized this trend as well as a growing demand of socially responsible business behavior from consumer and other stakeholders. For example, H&M has been releasing annual conscious actions & sustainability reports since 2002, in which a wide range of dimensions of CSR initiatives are demonstrated carefully and
Evaluating HOG’s role in shaping the society for Harley Davidson brand and the company’s strategy in getting new customer base and HOG’s role in doing so. 2. a) The pros and cons of alternative solution 1 to address these marketing issues/challenges.
A company that starts by showing care and responsibility towards their employees is more likely to exhibit credibility when carrying out corporate social responsibility with external stakeholders and the community in which the company
A SWOT analysis can be done for any company, product, place, industry, or person. They can serve as a precursor to any sort of company related action, such as exploring recognizing new initiatives, making decisions related to new policies, identifying possible areas for change and improvising. Answer: (b): SWOT analysis is performed to improve business operations by taking into account the Strength, weaknesses, Opportunity and Threats.
The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers
Transnational strategy Huawei has already passed the international strategy and multinational strategy. Now it is in the global strategy. At the moment, Huawei is entering into the field of transnational strategy through continuous reform. This will help Huawei to establish a brand image, integrate capital, and closely align its service and business models with the local market Specific requirements provide a solid foundation. Strategic alliances, cooperation and joint ventures Since 2007, Huawei has cooperated with these international companies in a variety of forms, ranging from simple product sales (NEC sells Huawei data communications through the OEM market in Japan).
Ultimately, the tragic failure of Pets.com was because of a lack of market knowledge, mismanagement of funds and overestimating the power of internet which they became too reliant upon. I believe Pets.com was incapable of looking at their own company externally. If they were asked what industry are we in? Pets.com’s answer would be something like the ecommerce business rather than the home and pet industry. This is a similar example to the company Kodak as they failed to adapt to the fast-paced market and only looked at themselves internally and didn’t adjust to the digital age.