1.1
Cathay Pacific Airways is an international airline and based in Hong Kong which was found in 1976. Cathay Pacific is a public limited company, there are over 20,000 staffs in Hong Kong together with its subsidiaries and associates. The airline’s two major shareholders are both Hong Kong companies listed on the Hong Kong Stock Exchange, as is Cathay Pacific itself. Cathay Pacific is the major shareholder in AHK Air Hong Kong Limited and also is a shareholder in Hong Kong Dragon Airlines Limited. The vision of the airline is to be the world’s best airline. To achieve this vision, the dynamic team of the airline needs to provide the highest quality services so that the customers are happy they chose Cathay Pacific. Hence, there are few purposes
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Cathay Pacific is a public limited company, there are over 20,000 staffs in Hong Kong together with its subsidiaries and associates. The airline’s two major shareholders are both Hong Kong companies listed on the Hong Kong Stock Exchange, as is Cathay Pacific itself. Cathay Pacific is the major shareholder in AHK Air Hong Kong Limited and also is a shareholder in Hong Kong Dragon Airlines Limited. The vision of the airline is to be the world’s best airline. To achieve this vision, the dynamic team of the airline needs to provide the highest quality services so that the customers are happy they chose Cathay Pacific. Hence, there are few purposes of the …show more content…
Unlike a market economy in which production decisions are made by private citizens and business owners, a centrally planned economy seeks to control what is produced and how resources are distributed and used. The production of goods and services is undertaken by state-owned enterprises. A mixed economy includes the element of both the market and the planned economies. Nowadays, lots of nations are mixed economy in which the economy allows free market flow and also there are some decisions should be made by the government, such as education policy. If the education policy is not decided by the government, only the rich could be educated. What to produce, how to produce and how to share out the product of the economy is the three main sets of decisions making in economic system. Hence, the pros of being in the mixed economy are as follow:
λ Most business and industry can be left to private firms. Private firms have a profit incentive to cut costs and be innovative, so that they could be more efficient that government controlled firms. λ Mixed economies can be enabled some government regulation in areas where there is market failure. For example, fuel surcharge could be involved because of the pollution and the cost of fuel is
Assignment #1 Introduction Air Canada was established in 1937, provides scheduled and charter air transport for passengers and cargo to 182 destinations worldwide. It is the largest airline of Canada by fleet size and passengers carried. Air Canada is governed by an eleven-member Board of Directors committed to meeting high standards of corporate governance in all aspects of the Corporation’s affairs. Our Mission – “Connecting Canada and the World” Our Vision – “Building loyalty through passion and innovation” PESTEL Analysis: Political Factors: "The 'Open Skies Agreement ' between governments of US and Canada in March 2007 came into action as it liberalized the air transportation services.
Q1 : (Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment . Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like : gender , age, location , density and other statistics . The demographic trends have impacted the marketing includes : changing age , population growth and so on , for example , this changing will affect the united airlines decision because demographic
Big corporations and businesses have been thriving in America since the late nineteenth century. The definition of the term “Big business” is “an economic group consisting of large profit-making corporations especially with regard to their influence on social or political policy”(“Big Business”). Some big corporations include the steel companies, the oil companies, and the railroad industry. Some modern-day businesses include Apple and Android, and oil companies today.
Understand organisational structures 1.1 Explain the differences between the private sector, public sector and voluntary sector In the business world there is three main sectors that separate different organisations they are: The private or commercial sector, the public sector and Voluntary or not-for-profit sector. The Public sector aims for goals other than profit but are not operated by the authorities on the other hand the Private and Commercial sectors main aim is to make profit and is the crucial difference between an organisation flourishing and an organisation being liquidated. Unlike the Private and Commercial sector that are funded by either an owner or shareholders the Public sector is funded entirely by the government.
Lufthansa Lufthansa uses transnational strategy to gain global presence and recognition (Franz 2014). This strategy has been achieved by creating alliances and partnerships with other renowned carriers globally, especially in the European region. It is the most fundamental strategy Lufthansa leveraged on, in order to maintain core leadership in the airline industry not only in the European markets, but worldwide as well. As one of the founding members of Star Alliance, Lufthansa is able to offer customers across the globe a more convenient travel experience (Franz 2014).
The freedoms that are hindered by these entities are the freedom to enter or not enter into a particular transaction by denying them any alternative and the freedom to not be affected by transactions in which you do not partake (Friedman, 1975). A monopoly deprives the consumer of the freedom of exchange; the consumer is forced to transact with a sole seller. Monopolies themselves come in different forms and deciding which monopoly will do less harm to the people, the monopolies need to be studied on a case-by-case basis. Most monopolies can be dealt with anti-trust laws to prevent them from coming to existence. Furthermore some monopolies need the government to stop supporting them in order to terminate its existence.
The inauguration of Virgin Australia Airlines, by Sir Richard Branson, as a domestic carrier in 2000 basically aimed at the convenience of the budget travelers. The Airlines was inaugurated as relaxed informal airline. Sir Richard was open-minded, amiable, and generous with his management team, imaginative, audacious and exclusive in his thoughtfulness. Initially started as a low-cost carrier, the company improved its services to turn itself into a “new-world carrier” as described by themselves (Virgin Blue media release, 2011, para. 2).However all these faltered when Qantas’ past marketing manager took over during 2011.
Q1.a When talking about environment in general, we think of the surrounding things that have an ability to affect. Same is applied with marketing environment. Marketing environment is the collection of all of the surrounding actors and forces that have the power to affect the company 's ability to do its job in having good relationship with target customers and satisfying their needs (Kotler, Armstong, Tolba, Habib, (2011). Marketing environment consists of internal and external factors that have direct affect on the marketing program. Internal factors (or the microenvironment) are the ones closed to the company, for instance, the company, it 's suppliers, the marketing intermediaries, competitors, public and customers.
Hong Kong Dragon Air is Hong Kong-based international airline, belonging to of the Cathay Pacific Group. The airline was established in 1985, and operates a fleet of narrow-body A320s and A321s, which were both powered by V2500 engines manufactured by International Aero Engines AG (“IAE”) for both passenger and cargo service to destinations to destinations across the Asia-Pacific region, and China. Their vision is to be the World’s best regional airline serving China and beyond. Their missions; places emphasis on safety and operational excellence with customer focus. The airline seeks to embrace innovation by implementing ideas that improve their business.
Resources are either owned privately or by the state and more importantly, the resources are controlled or heavily regulated by the state through a large amount of government power or large administrative concentration of power. Examples of some countries that are a command economy include North Korea, Cuba, the Soviet Union and the People’s Republic of China. Although, market and command economies may seem completely different from each other they share a few similarities such as, a command and market economy both have producers and consumers, goods, services, and labor.
One of the fundamental points of interest of the balanced scorecard is capacity for representatives and supervisors to see the relationship between their own execution assessment and money related measures identified with the authoritative objectives. Activity based costing system: To be fruitful in business operations, each organization needs to synchronize its exercises and forms with the corporate statement of purpose, being steady in conveying the item. Southwest Airlines advances itself as an on-time, ease supplier of air travel, conveying the guaranteed essential services to the clients. Organization successfully adjusts its authoritative structure and every single related operation on giving these purchaser services on the reported mission and objectives. Therefore, Southwest Airlines is the best minimal effort supplier of air travel in the United States.
Objectives 3.1 Focus on airport resources and technology to improve on time flights, arrival, baggage handling. Caribbean Airlines objectives are to have a flowing routine, by allowing customers to check in their baggage at any time and remove the fixed time according to the customer’s flight. The customers can enjoy the freedom of having lunch with families without the hassle of dragging multiple bags behind them. Another objective would be to improvement of flights scheduled, meeting each and every customers boarding time and even arriving to their destinations before time 3.2 Continue to develop and deploy travel innovations Caribbean Airlines will focus on a more innovative aircraft interior, giving passengers more leg room and better
There are three main types of economic system that have already existed in the 20th century which are command economy, capitalist economy and mixed economy. However, we can relate these three economic systems with government, business and society because they are interrelated to each other. The first economic system is command economy where there is no private ownership of property and the government takes full responsibility for the economy. In this type of economic system, production is not undertaken for profit.
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).
Introduction FlyDubai is a low cost airline that was established at the heart of the global recession by optimistic investors. The airline flight coverage is to regions that are within five hours margin of flying from Dubai. The airline was established by the Emirates government. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This marketing audit aims at looking at the potential markets for the airline and establishing ways of being established in them.